There are many customer relationship management (CRM) solutions. Which solution a company chooses depends on the individual requirements and circumstances. To Date, however, there has been no open source CRM solution that has been stringently designed for digital business and E-Commerce and at the same time easy to use, flexible and reliable. Oro has changed this equation. OroCRM is an advanced Open Source CRM software, equally at home in marketing and sales.
The Open Source solution OroCRM provides companies with a wide variety of options to lower their TCO
OroCRM can be expanded flexibly and adapted individually to every business or industry
An active and global community fosters continuous innovation and improvement of the solution
OroCRM is based on Oro Platform, an Open Source business appliation platform. Developed in PHP5 and using the Symfony2 framework, OroCRM can be seamlessly integrated into numerous E-Commerce platforms such as Magento, Amazon and eBay, thus making system functionality expandable as needed. In addition, E-Commerce businesses benefit from the comprehensive set of features, including numerous software tools and support at the enterprise level.
With its numerous unique feature, OroCRM offers international companies and corporations an established alternative to comparable, but proprietary solutions:
OroCRM is the only Open Source option, which can fulfill the demanding and diverse requirements in the enterprise segment. Compared to Salesforce, OroCRM is characterized especially by the following features:
Central administration of all customer-, contact- and account data and interactions as well as synchronization and update of customer profiles across all channels
Customer interactions are collated into a uniform customer view across all channels and touchpoints
Upload and tracking of communication with customers, e.g. through E-Mails, contact data, calendar events and Google Hangouts
With the RFM analysis (Recency, Frequency, Monetary Analysis), you can identify your top customers, based on their buying behavior
Create different workflows to organize sales- and marketing processes and to learn best practices
Configurable dashboard with all important KPIs, charts, segmented campaigns and any other desired data
Capturing and converting prospects in leads across the entire sales funnel, incl. sales forecasts and target tracking
Track online behavior of your customers. With the powerful Reports Engine, you receive the information you need to make informed business decisions
Create targeted, personalized E-Mail campaigns and increase customer loyalty and revenue
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