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Special connections for the region: Co-creation for an optimized customer experience in Fiber Optic Pre-marketing

About the Case Study

Making special connections – with this slogan, NetCologne means much more than internet, telephone, and mobile phone connections: The regional telecommunications provider headquartered in Cologne is also especially concerned about a connection to the region and its people. Thus, it’s important to NetCologne to secure the infrastructure for social and economic life in the region. This is the origin of the company’s desire to be a pioneer in the area, advancing fiber optic expansion and designing pre-marketing and digital pre-ordering to be customer-friendly.

Business Benefits

  • Greater customer satisfaction: Optimization of customer service and customer experience thanks to easy fiber optic pre-order options including access for NetCologne’s sales.
  • Efficiency: Thanks to integration of a multitude of internal systems and tools
  • Time and money saved: Due to enabling of process automation
  • Transparency: Relevant information is available to all participants at any time

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Seamless customer experience in e-commerce for fiber optic products

due to integration of all digital touchpoints for customers

Increased efficiency & unburdening of customer service

thanks to agile scaling and automation of processes

Co-creation & empowerment

due to incorporation of strategic and technological expert knowledge

Management Summary: FTTH pre-marketing solution for maximum customer satisfaction and greater efficiency

Customer-friendly and efficient: In co-creation with AOE, NetCologne is a pioneer in optimizing fiber optic build-out in the Cologne region for new and existing customers. This regional telecommunications provider was not only able to profit from AOE’s extensive experience on the telecommunications market and with the development of FTTH pre-marketing solutions, but also from its decades of experience in agile software development and the implementation of complex development projects. The result: Working as partners, the companies created a user-friendly pre-marketing solution for fiber optic products with seamless user experience – for maximum customer satisfaction and greater efficiency.

Jan Reiter

Jan Reiter

Head of Digital & IT Development / NetCologne GmbH
With its technological and methodological expertise, AOE was the best partner for taking a high-level MVP live in a very brief time. We are pleased to be working together to co-create the expansion and enhancement of the solution.

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