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Deutsche Telekom: How a complex digitalization project at a corporate group can be a success

About the Case Study

Is it even possible to rethink, simplify, and automate established processes at a multi-billion dollar corporate group, working with numerous teams of developers in different locations, in the span of just one year? This case study shows how Deutsche Telekom revolutionizes fiber optic marketing with its digital customer portal - and how AOE as part of the implementation team contributed experience and technological expertise on the one hand and a deep understanding of the processes and ways in which a large corporate group works on the other hand.

Business Benefits

  • Process optimization via automation
  • Scalability of the solution
  • Optimization of customer service and customer experience
  • Method optimization via support in the establishment of agile business processes and development methods

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Increased efficiency

Thanks to the optimization of internal processes for fiber optic marketing

Fit for the future

With a scalable system that addresses the entire life cycle

Optimized customer experience

Provided by its user-centered customer portal for customer self-service

Management Summary: More efficient, faster and fit for the future with a new customer portal

Together with the other implementation partners and the Deutsche Telekom team, AOE developed an intuitive customer portal that integrates all systems and data sources relevant to the marketing process, addresses the entire life cycle of fiber optic expansion in an expansion region on through to regular marketing, and is scalable at will to boot.

Sebastian Simmer

Sebastian Simmer

Product Manager Broadband Gigabit / Telekom Deutschland
Digitalization not just for digitalization’s sake, but as a service for the customer – that’s the starting point for Deutsche Telekom’s work. Our omnichannel strategy with its online first approach is the logical consequence of this claim. We have had good experience with AOE in this area for many years – both as a sparring partner for our ideas and plans, as well as for the implementation of complex technology projects."

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