Europe’s biggest Airport, London Heathrow has announced that it has chosen AOE’s OM³ suite to digitalize its non-aviation revenue streams and the digital customer experience. The announcement is further proof of the accelerating momentum that the OM³ suite has generated in the aviation industry, coming shortly after Auckland Airport and AOE announced a similar partnership.
OM³, or Omnichannel Multi-Merchant Marketplace, is a comprehensive suite, which multi-retailer venues such as airports can use to digitalize their non-aviation revenues, thus providing their customers a unified and seamless online and offline experience.
Heathrow will strengthen its digital services and infrastructure to create a simple process for the 300 brands to share their products with customers, leading to greater choice within the current Reserve and Collect service. To turn vision into reality, Heathrow is collaborating with the world’s best technology partners to deliver these innovative solutions. The roll-out is planned for 2018.