Cisco WebEx: Global CMS Rollout


Translation Workflow

Direct and easy-to-use website connection to industry-leading language tools for rapid transactions with translation agencies.

Language Fallbacks

Complex localization and fallback functionalities present the site in pre-defined language versions, should translations not be available.

Multivariate Testing

Extensive A/B/C/D testing- and tracking methods enable a direct comparison of the effectiveness of different content versions.


Cisco WebEx is the worldwide market leader in the field of online meetings, and web and video conferences. Around 28,000 clients use the services of WebEx; and 3.5 million users a month share or transfer their presentations, applications, documents or entire desktops over the Internet.

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Challenge

WebEx maintains 13 Internet platforms in nine different languages around the world. Localizing these sites had previously proved both laborious and complex: the various content elements had to be translated and manually entered into static web pages. For this reason, Cisco WebEx opted for an Open Source Enterprise Content Management System (CMS) for the entire company. AOE was tasked with implementing the platform based on TYPO3.

Aldo Bermudez
With the new localization and fallback functionalities, which AOE implemented for us in just 4 weeks with TYPO3, a Return of Investment was achieved that overshadowed every previous investment at Cisco.
Aldo Bermudez
Website Globalization Manager
Cisco Webex

Solution

The migration to TYPO3 not only created an entirely new architecture, a comprehensive localizing- and fallback functionality for the complex administration of the WebEx portal was also implemented for the first time. The new solution now enables a direct XML connection through an API to the best-known language tools, such as Trados, DéjaVu, and across, as well as immediate interaction with the participating translation agencies. Once imported, the finished translations can then be updated or fine-tuned within the TYPO3 workspace by WebEx editors. An integrated preview for the direct comparison of various language versions – the side by side language preview – is also integrated. Thus the time spent for each individual language localization process has been reduced from anything up to four weeks down to a mere 15 minutes.

Another advanced feature of this project were the so-called "language fallbacks", which present the site to the user in the next relevant language, should the language of choice not be available. In addition, all new WebEx portals feature a sophisticated design and a search engine optimized (SEO) navigation concept. For WebEx a new hosting concept was also developed: The various platforms were published as static sites and then distributed throughout the Akamai Streaming Network. Other particularly noteworthy features include entirely editable and localizable Flash content, as well as an Advanced Template Wizard, which provides the editors with an easy-to-use summary of the roughly 100 content elements, grids and extensions.

Result

In addition to the significantly improved workflow for WebEx staff and editors, implementing the project with TYPO3 cost a fraction when compared to a proprietary solution.

About WebEx

Cisco WebEx is the world’s market leader in Online Meetings, Web and video conferencing. Some 28,000 clients, a total of 3.5 million service uses per month, share or exchange their presentations, applications, documents or entire desktops over the Internet. In March 2007, WebEx and its entire force of 3500 employees were taken over by Cisco Systems. WebEx maintains portals in 13 countries and languages.

Address

WebEx Communications, Inc.
3979 Freedom Circle
Santa Clara, CA 9505


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