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To meet the growing customer demands, Finland’s largest retailer Stockmann required a sophisticated and future-proof E-Commerce platform. Focus was on presenting highly relevant products including superb campaign management, providing an advanced search and connecting local stores to Stockmann’s digital world.
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High product relevance through automated sorting of products based on business rules, relevance criteria and anonymous user behavior.
Sales staff with tablets has additional product information. Staff can inform customers about product availability, new products, etc.
Powerful search function with faceted search, autocomplete and filters enables relevant product- and search results pages as well as shop-in-shop pages.
With the powerful and scalable E-Commerce platform, embedded in a sophisticated IT infrastructure, Stockmann has received a high-quality and future-proof solution. As a result, product data is always up to date in real time, resulting in an optimal customer experience. However, the custom solution is more than just a high-quality online shop – it combines the advantages of local brick-and-mortar stores with a multitude of digital options.
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