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Stockmann: Omnichannel Commerce for Nordic's leading department store chain

About the Case Study

To meet the growing customer demands, Finland’s largest retailer Stockmann required a sophisticated and future-proof E-Commerce platform. Focus was on presenting highly relevant products including superb campaign management, providing an advanced search and connecting local stores to Stockmann’s digital world.

Business Benefits

  • Powerful E-Commerce platform
  • Automatic updating of pages in real time
  • Higher shopping basket value
  • Relevant landing pages and brand shops
  • Sophisticated sales by personnel with tablets
  • Omnichannel Customer Experience across all channels

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E-Commerce with product sorting according to relevance

High product relevance through automated sorting of products based on business rules, relevance criteria and anonymous user behavior.

Asset 1
Connecting retailers with digital services

Sales staff with tablets has additional product information. Staff can inform customers about product availability, new products, etc.

Enterprise Search and shop-in-shops with brand articles

Powerful search function with faceted search, autocomplete and filters enables relevant product- and search results pages as well as shop-in-shop pages.

Management Summary: The combination of E-Commerce features, product data and local companies

With the powerful and scalable E-Commerce platform, embedded in a sophisticated IT infrastructure, Stockmann has received a high-quality and future-proof solution. As a result, product data is always up to date in real time, resulting in an optimal customer experience. However, the custom solution is more than just a high-quality online shop – it combines the advantages of local brick-and-mortar stores with a multitude of digital options.

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