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RTL+ is the streaming platform from RTL, formerly known as TVNOW, now expanded with new features. What sets it apart is that it's no longer just a service for TV programs; it's a multi-purpose solution giving customers access to not only TV content but also music (through Deezer) and podcasts. This unique market offering positions the private broadcaster to create significant opportunities for customer retention and acquisition. Due to their extensive experience in complex and agile development projects, RTL chose AOE as one of their development partners.
due to integration of all digital touchpoints for customers
thanks to agile scaling and automation of processes
due to incorporation of strategic and technological expert knowledge
With its new RTL+ app, the leading German entertainment provider will create a unique offering for its customers, enabling streaming of TV programs, music, and podcasts through a single application. The project's implementation involves many internal and external developers, as well as numerous partners and service providers, necessitating a response to high communication complexity with appropriate methods and reflections.
Thanks to their experience in agile methods and performance-optimized development, developers from AOE are entrusted with developing the app as part of an interdisciplinary team of RTL Deutschland developers for the MagentaTV set-top box. The result is a user-friendly and performance-optimized multi-purpose app for highly limited hardware, capable of easily integrating future services.
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