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Searchperience Tracker Privacy Policy

The protection of your personal data during the collection and processing by our website module "Searchperience" is important to us. Your data will be protected within the framework of the statutory provisions. Below we would like to inform you about the nature and scope of the processing of personal data in accordance with Article 13 of the General Data Protection Regulation (GDPR).

I. Details of the responsible body

AOE GmbH
Luisenforum
Kirchgasse 6
65185 Wiesbaden
Tel.: +49 6122 70707-0
Fax: +49 6122 70707-199
E-Mail: contact@aoe.com 

II. Details of the data protection officer

If you have any questions regarding data protection, please contact our external data protection officer:
Mr Arndt Halbach - GINDAT GmbH
Wetterauer Str. 6
42897 Remscheid
Mail: datenschutz@aoe.com 
Tel. 02191 / 909 430

III. Data processing 

When using websites that use our "Searchperience" website module, the following data is collected and processed: 
•    anonymous and temporary user ID - if you are not logged in to the host website.
•    Pseudonyms and persistent user ID - if you are logged in to the host website.

This data is collected and processed for the purpose of improving the website, segmentation and the presentation of product recommendations on the basis of Art. 6 (1) f GDPR. Otherwise, you can visit the website without providing any personal information.

Under no circumstances will the data collected be used to allow or deny functions of the website or as a basis for deciding whether to enter into a contract. Collected data will not be passed on to third parties.

Secure data transmission
To protect the security of your data during transmission, we use a state-of-the-art encryption process (SSL) via HTTPS.

IV. Your rights

According to §§ 15-21 GDPR, you can assert the following rights in relation to the personal data processed by us if the conditions described there are met. Please note that we depend on your cooperation when exercising your rights so that we can allocate pseudonymous data concerning you to you without any doubt. 

Right to information
You have a right to information about the personal data concerning you that is processed by us.

Right of rectification
You may request the rectification of incomplete or inaccurately processed personal data.

Right to erasure
You have a right to have personal data concerning you deleted, in particular if one of the following reasons applies:
•    Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed
•    You revoke your consent on which the processing of your data was based
•    You have exercised a right to object to processing
•    Your data have been processed unlawfully

However, the right to deletion does not exist if this is contrary to the legitimate interests of the person responsible. These can be, for example:
•    personal data are necessary for the assertion, exercise or defence of legal claims
•    deletion is not possible due to retention obligations
•    if data cannot be deleted, however, a right to restriction of processing (hereafter) may be given

Right to restrict processing
You have the right to request us to restrict the processing of your personal data if:
•    you dispute the accuracy of the data and we therefore verify the accuracy
•    the processing is unlawful and you refuse the erasure and demand the restriction of use instead
•    we no longer need the data, but you need it for the assertion, exercise or defence of legal claims
•    you have objected to the processing of your data and it has not yet been determined whether our legitimate reasons outweigh your reasons

Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and you have the right to transfer this data to another controller without hindrance from us, provided that the processing is based on consent or a contract and the processing is carried out by us with the help of automated processes.

Right of withdrawal
The data subject shall have the right to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1) (e) or (f); this shall also apply to any profiling based on those provisions. So far as the processing of your personal data is based on consent, you have the right to revoke this consent at any time.

V. Data retention

If there is no statutory retention requirement, the data will be deleted or destroyed if it is no longer required to achieve the purpose of the data processing. 

VI. Right of appeal to a supervisory authority

Pursuant to Article 77 of the GDPR, every data subject has the right to lodge a complaint with a supervisory authority if he or she is of the opinion that the processing of personal data concerning him or her violates the GDPR. The competent supervisory authority in matters of data protection law is: 

The Hessian Commissioner for Data Protection and Freedom of Information
PO Box 3163
65021 Wiesbaden

Phone: +49 611 1408 - 0
Fax: +49 611 1408 - 900 / 901