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As one of the worldwide market leaders in teleshopping, the US channel QVC is also represented in Italy. In teleshopping, business has increasingly shifted to the Internet. As a result, the QVC shop must be scalable in order to cope with a constantly increasing traffic volume. The most important requirement for the web shop was therefore a significant increase in performance. In addition, the search function was to be expanded and improved.
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The Open Source solution Magento Enterprise Edition helps improve performance.
Hosted in the Amazon Cloud, the shop delivers high performance and scalability.
Increased conversion rate thanks to the search- and recommendation engine Searchperience.
In order to continue the success of the TV channel online, a highly scalable and powerful webshop was developed for QVC. Customers can view the merchandise online at their leisure and conveniently order products without having to wait on the phone, regardless of broadcast schedule. The solution relies on the Amazon Cloud for hosting so that the web shop does not run out of reserves even under extreme traffic peaks. The shop’s frontend was also improved; pages can now be rendered much faster.
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