Business

Business

Over 30 airlines went bust in 2020. What needs to change?

2020 was devastating for aviation and travel. 32 airlines died - in some way or another. 2021 is going to herald a very different 'new normal'. The question is: are you ready?

AOE press releases

Digitale Welt (in German): Remote Arbeit – aber sicher!

Cybersecurity expert Steffen Ritter shows what dangers arise from remote work and how companies can make remote work more secure in the future (article in German).

AOE press releases

Approaches to marketplace commerce for retailers

Going digital as a retail company? On etailment.de, Steven Bailey talks about the industry-specific technological challenges of digitalization and how to meet them with the right technical solutions.

Business

How life science CIOs should approach digital business

The pressure for digitization is increasing, even in the life science sector. This article provides CIOs from the industry with ideas and tips for approaching their digital business.

Business

Magento Talk: How today's data will determine the business model of tomorrow

As part of the Magento Talks Series, Steven Bailey and Steffen Kopmeier spoke about how companies can use data to react to change.

Business

Think big, start small: Combine E-Commerce and online marketing efficiently with the right setup

Website analytics, store analytics and CRM database: In this article, we show you how to benefit from your data with the right technologies, and how to approach data-driven commerce.

AOE press releases

etailment: How companies master the digital transformation in the corona crisis (in German)

On marconomy.de, Steven Bailey illustrates how companies should approach digitization for long-term business success (in German).

Business

"Land and Expand": In 5 steps to an end-to-end customer experience (in German)

The customer journey consistently shifts to online and thus opens up completely new potential for companies to directly reach customers digitally at various stages. But how do you really succeed in creating a seamless end-to-end customer experience?

Business

IT Daily: How to approach digital transformation

A digital business model as key to long-term business success: This article shows companies how and where to start with digitization.

Business

Magento Talk: How companies can equip themselves for the future with an Omnichannel Marketplace

Business

etailment: Omnichannel strategy - What retailers can learn from the aviation industry (in German)

Lessons learned from airlines: Airlines such as Singapore Airlines and Lufthansa use well thought-out omnichannel strategies to show how retailers can be successful in the long term.