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The current crisis demonstrates the need for retailers to fundamentally rethink their business strategy. In doing so, the industry can take more than a leaf out of the aviation industry's book: Airlines such as Singapore Airlines and Lufthansa are demonstrating how retail can be successful in the long term with well thought-out omnichannel strategies.
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In the hunt for the best option to understand customer needs, Digital Persona Twins (DPT) emerge victorious for most telcos. What are they? Stefan Rotsch has written a summary for inform by TM Forum.
Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.