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After receiving two awards at last year’s Imagine Commerce Conference in Las Vegas, Nevada, AOE has been awarded for the Best Omnichannel Experience for its Frankfurt Airport project during Imagine 2016 conference in Las Vegas. The award recognizes excellence for the best omnichannel experience across multiple channels. The solution provides passengers with numerous useful on- and offline shopping-, service- and real-time information options; for example, customers can choose from a number of options when ordering merchandise, which can then be delivered to the gate or home, or picked up in-store at the airport.
AOE CEO Kian Gould and Kai Schmidhuber, Senior Vice President Multichannel, E-Commerce, CRM and Strategy, Fraport, received the award during a ceremony on April 12, 2016 in the Wynn Las Vegas. Fraport is the company which operates Frankfurt Airport.
The solution unites complex on- and offline services and provides the optimal travel experience for Fraport’s customers, Schmidhuber adds. AOE impressively demonstrated that they could adapt to all eventualities during the project, while also being able to flexibly implement new ideas not contained in the original concept. “For that, we can only award the highest praise and a big point for respect,” he concludes.
“After being recognized with the Omnichannel Partner of the Year Award as last year’s conference, we are especially proud to be honored with the award for Best Omnichannel Experience this year,” AOE CEO Kian Gould commented. “To date, the Frankfurt Airport project has been the most ambitious and comprehensive project implemented by AOE and therefore represents a major milestone for our company. It’s also a milestone for the travel industry, especially in the retail sector, as it unites more than 30 systems and brings together numerous retailers and service providers in an entirely new and innovative mall concept. Not only is it an industry first, we believe it will fundamentally change how people shop and travel.”
COVID-19 has caused a near universal consumer adoption of digital far beyond just search and discovery. Globally, across almost every demographic, international lockdowns have got us accustomed to pre-order, pre-select and home delivery for many of our retail and service transactions. These rapid and continuing shifts in digital behavior inevitably affect the post-crisis traveler journey. As flights slowly resume, airlines, airports and associated service providers will no longer enjoy the luxury of resurrecting 'high touch' retail or food & beverage. Shopping and food & beverage are, of course, two of the most essential experiential elements in any travel journey. As travel restarts, travelers will now expect convenient digital access to these types of products as well as an overriding commitment to hygiene, sustainability and safety. And there is every reason to believe that these expectations will extend across the travel life cycle - from airport, to inflight and post flight. If you were an airline now, given the devastating onslaught of the pandemic on revenues and cash flow, just how and where would you start? Where exactly are the incremental revenue generation opportunities and cost savings to be found? Let's start by understanding the three key challenges:
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