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After receiving two awards at last year’s Imagine Commerce Conference in Las Vegas, Nevada, AOE has been awarded for the Best Omnichannel Experience for its Frankfurt Airport project during Imagine 2016 conference in Las Vegas. The award recognizes excellence for the best omnichannel experience across multiple channels. The solution provides passengers with numerous useful on- and offline shopping-, service- and real-time information options; for example, customers can choose from a number of options when ordering merchandise, which can then be delivered to the gate or home, or picked up in-store at the airport.
AOE CEO Kian Gould and Kai Schmidhuber, Senior Vice President Multichannel, E-Commerce, CRM and Strategy, Fraport, received the award during a ceremony on April 12, 2016 in the Wynn Las Vegas. Fraport is the company which operates Frankfurt Airport.
The solution unites complex on- and offline services and provides the optimal travel experience for Fraport’s customers, Schmidhuber adds. AOE impressively demonstrated that they could adapt to all eventualities during the project, while also being able to flexibly implement new ideas not contained in the original concept. “For that, we can only award the highest praise and a big point for respect,” he concludes.
“After being recognized with the Omnichannel Partner of the Year Award as last year’s conference, we are especially proud to be honored with the award for Best Omnichannel Experience this year,” AOE CEO Kian Gould commented. “To date, the Frankfurt Airport project has been the most ambitious and comprehensive project implemented by AOE and therefore represents a major milestone for our company. It’s also a milestone for the travel industry, especially in the retail sector, as it unites more than 30 systems and brings together numerous retailers and service providers in an entirely new and innovative mall concept. Not only is it an industry first, we believe it will fundamentally change how people shop and travel.”
A three-part series of blogs showing how LCCs of any size have a proven, low-cost entry option to seize the digital initiative in driving their ancillary revenue recovery.
After 20-months of Zoom sessions it was amazing to be out in the real world again this month, flying the globe and actually meeting industry colleagues in person! Following the World Aviation Festival (WAF) in London I moved on to Future Travel Experience (FTE) in Las Vegas and it was so encouraging to find that these two major industry events, 8,000 km apart, echoed the industry’s increasing buzz around the digitalization of ancillary revenue. Sadly, I’ve now been brought back to earth by the latest twist in the crisis as Omicron looks to inflict yet another challenging phase. However, after two years of disruption the aviation industry knows it has to adapt to each new challenge and strengthen its ability to respond just as long as governments finally realize that locking down borders is a very short-sighted approach (unless you are an island state) and haven’t stopped any of the previous 4 COVID waves in any meaningful way. If the last two years have taught us anything, it is that airlines, like governments, will need to think a lot more globally than locally.
December’s World Aviation Festival in London was a great opportunity to bring the industry together and, although attendance was inevitably lower than normal, there was a strong conference program that carried a mood of guarded optimism. Best of all, I was delighted to see just how strongly the focus was on real action to drive ancillary revenue and recovery. Much of 2021 has been spent waiting for a recovery to be established and many airlines have understandably been hesitant (or unable) to commit to new investment or major change in their customer operations. The long hoped-for recovery has been impossible to forecast accurately and many airlines opted to simply ‘hunker down’ and wait until a clearer path can be seen through the storm. That strategy carries deep risks. We now face a new phase of crisis as Omicron sadly develops its global presence but the fact is that the world will continue to turn, people will continue to travel, the crisis will eventually recede, and traffic will return. Airlines need to be preparing right now to create the customer experience that the recovery will demand. Yes, the picture of how the 2022 travel market will look in recovery is still blurred right now - but the key point is that we do already know exactly what the returning customer looks like and what they want. We have a clear understanding of the experience they want - and we have the digital tools to deliver that experience.