Challenges
Is your product failing to excite your customers as expected? Would you like to better understand your target audience or find out if your app's new features are well-received? User testing provides a valuable way to answer such questions. However, there is often a fundamental misunderstanding at play: companies tend to focus on "convincing customers to act" instead of "developing products that customers truly want." How can we change that? Whether for new or existing products, every company should regularly test and evaluate its offerings in the real world to ensure they are relevant, useful, and captivating for the target audience.
Goal
Our goal is to equip you with knowledge and methods in the field of usability and user experience (UX) research. We provide you with tools and processes, helping you choose the right strategies to incorporate users more effectively into your product development process.
Target group
This training is ideal for Product Owners, product teams, and designers—or anyone involved in “working on the product” but without access to dedicated consumer insights or UX research departments/functions.
Content
This training imparts both theoretical and practical experience in the following areas:
- Implementation and benefits of user testing at various stages of the product cycle
- Selecting the right method
- Setting up a user test, analyzing insights, and transforming them into actionable decisions for your product
We’ll show you how to organize insightful user tests with minimal resources, uncover customer needs, test prototypes, and optimize them effectively. You’ll also receive a practical checklist to help you prepare for and conduct user tests seamlessly.
Agenda:
- When and why do user tests make sense?
- What testing methods exist, and when should they be used? (Introduction to methods like interviews, surveys, usability tests, A/B testing, card sorting, etc.)
- How to choose the right user test based on different goals
- How to set up and evaluate user tests
- Effective communication of UX insights and findings to decision-makers
- Practical user study (using your question as an example) to test an approach
Organizational information
- Duration: 1 day
- Language: German or English
- Location: Remote
- Group size: 5–8 participants
Voices from participants
Our Trainer
Christina has many years of expertise in user and brand research as well as strategy consulting. As managing director of ENNOstudio (part of AOE), she develops sustainable strategies for end customers, using qualitative and quantitative research methods to explore target group needs and for product and brand development. She has already applied her research expertise and target group know-how in numerous product development, ideation, and brand workshops.
Before joining ENNOstudio (part of AOE), Janine worked for over 10 years in qualitative market research. She has in-depth knowledge of all aspects of user research and regularly applies this to projects involving idea generation, target group understanding, product improvement, and brand strategies. As a Senior Consumer Insights Specialist at ENNOstudio (part of AOE), she implements user research in design, product optimization, and brand development processes and provides collaborators with the necessary tools for implementation.
Our Academy expert
We are happy to create your individual training
Cordula Kartheininger
HR & AOE Academy Strategy Lead