User Research
Build what your users actually need
User Research is not a one-time checkbox; it is the ongoing engine that powers successful products. Through methods like in-depth interviews, usability testing, observation and data-based analysis, we replace guesswork with evidence.
Why user research isn't optional
Fixing it Early Saves 100x
This continuous feedback loop allows us to validate features before we build and refine them after launch. The result is a product that evolves with your market, minimizing development waste and maximizing user satisfaction at every stage of the lifecycle. User research in early phases can cut development time by 33–50%. Fixing bugs or usability issues discovered post-launch can cost up to 100× more than during the design phase.
What AOE will help you achieve
Validated product ideas
Avoid costly detours by testing ideas before committing to development
Increased user satisfaction
Deliver digital experiences that truly meet the expectations and needs of your users
Reduced development risk
Identify usability issues and misalignments early, before they become expensive
Clarity for stakeholders
Create shared understanding across teams with user-driven insights
Faster time-to-market
Prioritized and tested concepts speed up the development process
Seamless integration
Our research process fits into your existing product workflows
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FAQ
Frequently asked questions
How does AOE conduct user research and insights for digital products?
What do I take away from the user research phase?
How can user research actually help me save money?
well connected
Our partner network
Who we helped
Recent case studies
The success stories that showcase our commitment to excellence in digitalization and highlight the trust our clients place in our expertise
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What other people say
Voices from Our Customers
"
AOE helps the company successfully improve their page impression, conversion rate, and brand awareness. They're a team that delivers high-quality outputs on time. Further, virtual meetings ensure that communication is smooth throughout.
"
Dr. Frederike Escher
Head of User Centered Design
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BARMER
