.webp)
Discovery & Ideation
Make smarter decisions before you build.
We use this phase to bridge the gap between your business goals and your users’ actual needs. The Discovery phase ensures we are solving a real user problem, while the Ideation phase ensures we have explored enough solutions to find the best one - not just the first one.
Why smart projects start smart
The High Cost of Guesswork
Through collaborative workshops, market research, and rapid prototyping, we define a clear, validated roadmap. It is the most effective way to minimize risk and maximize ROI. Consider this: A 9,900% ROI is linked to every dollar invested in UX (User Experience), a core output of these phases. 42% of startups fail due to "No Market Need", precisely what Discovery validates. Companies prioritizing design grew revenue nearly twice as fast as competitors.
.webp)
What we will help you achieve
Clear starting point
You’ll know exactly where and how to begin: with a defined scope, priorities and technical feasibility in mind.
Validated ideas
Together, we identify and prioritize ideas that solve real problems, resonate with users and align with your goals.
Shared product vision
Stakeholders, teams and decision-makers get on the same page.
Reduced project risks
By addressing key assumptions, challenges and gaps upfront, you avoid costly missteps later in the process.
Product roadmap
You leave the Discovery & Ideation phase with a well-grounded base for backlog creation, user flows and architectural planning.
Faster time-to-market
A solid Discovery & Ideation phase enables smoother execution, reducing delays, misunderstandings and iteration cycles.
Related Links
No items found.
food for thought
No items found.
FAQ
Frequently asked questions
How does Discovery & Ideation deliver tangible value?
Won't this delay the project timeline?
Can we skip the Discovery phase to save budget?
well connected
Our partner network
Who we helped
Recent case studies
The success stories that showcase our commitment to excellence in digitalization and highlight the trust our clients place in our expertise
.webp)
What other people say
Voices from Our Customers
"
AOE helps the company successfully improve their page impression, conversion rate, and brand awareness. They're a team that delivers high-quality outputs on time. Further, virtual meetings ensure that communication is smooth throughout.
"
Dr. Frederike Escher
Head of User Centered Design
/
BARMER
"
The huge number of ideas and the quality of the results. which were developed in only three days, was great. This would not have been possible without AOE.
"
Björn Kruse
Managing Director
/
HelloFresh
