Horizont: Omnichannel strategy - What retailers can learn from the aviation industry (in German)

The current crisis demonstrates the need for retailers to fundamentally rethink their business strategy. In doing so, the industry can take more than a leaf out of the aviation industry's book: Airlines such as Singapore Airlines and Lufthansa are demonstrating how retail can be successful in the long term with well thought-out omnichannel strategies.

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Original article on horizont.net (German)