AI revolutionizes VON POLL IMMOBILIEN Exposés
VON POLL IMMOBILIEN faced the challenge of presenting hundreds of properties each month in a way that is modern, authentic, and efficient.
Challenge:
How can you create a modern and personal property presentation that also puts brokers in the spotlight as local brand ambassadors?
Outcome:
Fully automated video exposés with AI-generated broker avatars strengthen local brand and personality presence while increasing user engagement.
Outcomes
Intro
Together with AOE, they developed an innovative solution: AI-generated agent avatars that automatically transform property data into personalized video exposés. The result combines cutting-edge technology with personal proximity, making agents visible as local brand ambassadors in the digital space.
Challenge
The manual creation of personalized video exposés was time-consuming, costly, and not feasible for several hundred properties per month. At the same time, there was a desire to present brokers as authentic points of contact.
Solution
AOE, together with VON POLL IMMOBILIEN, developed an AI workflow that fully automates the transformation of property information into personalized video exposés:
- Through an automated interface, property data such as location, square footage, number of rooms, year built, and purchase price is imported.
- Using AI, tailored exposé texts are created — professionally written and optimized for audiovisual delivery.
- These texts are then processed with the brokers’ individual avatars in HeyGen to produce personalized videos. The avatar videos show the respective broker as a lifelike, animated presenter introducing the property professionally.
- The entire process is orchestrated via a modular API-first architecture, based on n8n as the workflow engine. The human-in-the-loop approach is maintained: brokers can review, adjust, or approve content at any time.
What does the result look like?
Quotes
The AI videos are on an extremely high technical level and present our properties in a more personal and approachable way than ever before. This combination of cutting-edge technology and personalized communication brings us a big step closer to our goal of becoming Europe’s most modern premium real estate agency.
What worked particularly well was the immediate availability of the teams, the quick alignment on common ground, and the very fast and efficient communication, which from the start was strongly execution-driven.
Our goal was to develop a scalable solution that combines automation with personalized communication. Thanks to the human-in-the-loop approach, brokers retain full control over content and presentation – while achieving maximum efficiency in video production.
Business benefits
Management Summary
By introducing AI-generated broker avatars for property video presentations, VON POLL IMMOBILIEN has set a strategic milestone on its path to becoming an “AI-driven broker.” In close collaboration with AOE, a scalable, fully automated end-to-end process was developed that makes brokers in the region more visible, efficiently automates processes, and rethinks property brokerage (acquisition and marketing) in a digital way. The solution reduces costs, increases visibility, and underscores technological innovation leadership — both internally and in the market.
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