Structure and Culture Pattern Analysis for Agile Product Development
Organizational Analysis as an Enabler for Product Orientation at nexnet
Challenge:
Transition to product-centered development – from customer-specific project work to centralized product ownership.
Outcome:
Transparency, discourse, and reflection through qualitative structure and culture pattern analysis
Outcomes
• Revealing structural strengths and weaknesses through interviews grounded in systems theory and hypothesis generation
• Reflection impulses for leadership and teams through critical pattern and structure mirroring in workshop format
• Foundation for organizational development through participatory synthesis and broad stakeholder involvement
Intro
nexnet GmbH – Partner for Subscription Billing, Accounts Receivable Management & Accounting Solutions
For over 20 years, nexnet GmbH has been one of the leading outsourcing service providers for (subscription) billing and accounts receivable management in Germany. The company helps other organizations map commercial processes efficiently, transparently, and in compliance with legal requirements – from invoicing and accounting to payment monitoring.
As a specialist in revenue management and financial accounting, nexnet offers comprehensive solutions for automated invoicing, receivables management, system-supported payment reconciliation, and reporting – all fully GDPR-compliant.
The focus is on secure, scalable processing of large transaction volumes, including seamless integration into existing ERP and CRM systems. This creates a reliable foundation for compliant accounting and sustainable relief of internal resources.
Its customer base includes well-known companies from e-commerce, media, and telecommunications – including streaming providers, retail groups, and network operators.
nexnet GmbH, headquartered in Berlin, is part of the net group Beteiligungen, a corporate group with around 260 employees across Flensburg, Berlin, Mainz, Bonn, and Hamburg.
Service Overview:
• Subscription billing & automated invoicing
• Accounts receivable & receivables management
• Payment processing
• Reporting
• GoBD- and GDPR-compliant data processing
• Interfaces to ERP, CRM, and shop systems
Challenge
The transition from a case-based project logic to a shared, product-oriented mindset posed fundamental structural, cultural, and methodological challenges for nexnet. While the focus had previously been on individual customer requirements, the new product logic demanded shared responsibility, coordinated processes, and new organizational structures.
Solution
AOE supported nexnet with a structure and culture pattern analysis as a methodological approach to make implicit patterns, structural conditions, and cultural dynamics visible. Structure and culture pattern analysis is a proven tool to uncover hidden patterns in organizations, reflect on them systemically, and set targeted impulses for cultural change and structural development.
The process began with a kick-off session involving the executive team and representatives from various departments. This was followed by ten qualitative, multi-perspective individual interviews. The hypotheses derived from these conversations were systematically developed and consolidated.
The results were visualized on a Miro board and summarized in a compact report. The joint reflection of these patterns with a broader group of participants proved particularly impactful. This step created space for previously unspoken topics and fostered productive discourse.
Quotes
The report has given us an honest and differentiated external perspective. It revealed key aspects that are crucial for our further development. It was challenging in places, but exactly the kind of impetus we needed to take a step forward as an organization.
An analysis is effective when it creates irritation – not to unsettle, but to open up spaces for dialogue. The structure and culture pattern analysis reveals what has previously remained unspoken – and thus lays the foundation for real change.
Business benefits
• Insights into organizational patterns as a foundation for transformation and cultural development
• Trigger for self-organized change through open dialogue and collective learning processes
• Strengthening of leadership through deeper understanding of structural mechanisms and blind spots
Management Summary
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