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Social media reactions to the presentation of the Frankfurt Airport project

April 15, 2016
Author Christian HolzschuhChristian HolzschuhOnline Marketing

Together with Kai Schmidhuber, Senior Vice President Multichannel & eCommerce at Fraport, AOE CEO Kian Gould held the keynote as well as a breakout session at the Imagine Conference 2016 in Las Vegas, Nevada. The topic was the joint Omnichannel project to digitalize the Frankfurt Airport. The reactions of Twitter users were overwhelming. You can find a selection of tweets below.

The day before the keynote, the joint project of Fraport and AOE (see video) was awarded the Prize for “Best Omnichannel Experience”. The award recognizes excellence for the best omnichannel experience across multiple channels. The solution provides passengers with numerous useful on- and offline shopping-, service- and real-time information options; for example, customers can choose from a number of options when ordering merchandise, which can then be delivered to the gate or home, or picked up in-store at the airport.

Tweets on the presentation of the Frankfurt Airport project

Thanks, @Magento, for the congratulations!

Another @Magento Tweet announced insights to “Master Omnichannel Retailing”.

The AOE Social Media Team (@AOEpeople) also tweeted short facts every hour about the Frankfurt Airport project following the announcement the previous day. Under the hashtag #AOE_FRA you can find all the Twitter reactions about the project.

Keynote: Kian Gould and Kai Schmidhuber introduce the Frankfurt Airport project

The auditorium listened intently and was fascinated by the innovative omnichannel solution, for example @BenMarks (“amazing”)...

...and @SheroDesigns (“inspiring”).

@JoshuaSWarren mentioned the option of gate delivery of online purchases as a highlight of the solution.

Michael Sonier, Head of Omnichannel Products at Magento, called the project “the most complex omnichannel experience I’ve ever seen.”

The presentation earned a lot of praise for the project. Roy Rosinnes (@rrosinnes) called the solution “mind blowing”.

Michael Türk (@drLrdsen) was happy for AOE and the company’s success, but was also pleased to see further success stories from Europe. Thank you for the kind words!

Fabrizio Branca (<link https: fbrnc external-link-new-window internal link in new>@fbrnc), Lead System Developer at the AOE US office in San Francisco, has “never been prouder to be a part of @aoepeople.”

Part 2: Breakout session with details about the Fraport omnichannel soluton

After the keynote Kian and Kai held a breakout session, where they discussed further details about our largest Omnichannel project to date. Tweet from @Rojo_Angel.

The aim of the digitalization project is connecting and integrating travel-relevant information, services and online shopping. This screen shot is a Tweet from @VaimoGlobal.

“We can only grow bigger in the digital space.” Kai Schmidhuber, Fraport, about the Frankfurt Airport.

The colleagues of the development company @SummaSolutions from Buenos Aires saluted and called AOE “the Magic Johnson of omnichannel”. An elegant analogy, though Magic Johnson, as legendary All-Star and Dream Teamer, is truly in a class of his own.

The Fraport project and the talk held by Kian and Kai have left quite an impression. Or, as Andreas von Studnitz (<link https: avstudnitz external-link-new-window internal link in new>@avstudnitz)commented, “When I’ll fly back to Frankfurt tomorrow, I’ll have a different view on the airport.”

UPDATE (April 18, 2016)

According to another Tweet from @Magento the Omnichannel project from Fraport and AOE is “the first of its kind.”

And Richard Baik (@magento_rich) is still amazed.”

Ben Marks (@BenMarks) might even change his travel route.

For everyone who wasnt present on-site in Las Vegas, Fabrizio Branca (@fbrnc) recommends the Fraport Video.

Boris Lokschin (@Boris_Lokschin) congratulates Kian and the entire AOE Team.

Finally, Jaimy Casteleijn (@hotlander) will start to look at airports from a different perspective.

Aviation & Travel

True Innovation Comes Outside The Cabin

One of the biggest emerging trends I have seen in the airline sector over the last couple of years is the concept of passenger self-serve onboard or order to seat. Despite the almost constant discussion at every industry event, the funny thing is, this isn’t really new at all – almost 10 years ago, a former CEO of an onboard retail technology provider proclaimed: “Over time the duty free model will shift to 100% passenger self-service transactions. One of the biggest reasons being the fact that the trolley only comes down the aisle once a journey, for half an hour – in essence the duty free store is only open for half an hour. If I can make transactions myself, through self-service technology, the store is open for the entire flight.” And yet, a decade later, this isn’t even close to the reality on-board most aircraft. During the pandemic, with the need for social distancing, coupled with a desire for innovation, self-service again bubbled to the fore – it gained a new level of relevance. With passengers across all demographics accustomed to ordering everything from groceries to new cars via their phones, digital transactions onboard an aircraft look to be a natural extension of what has become an everyday digital experience. The aviation sector is obsessed (but occasionally intimidated) by digital answers, and there is much that can already be done. Making a digital store available for browsing and even purchasing is achievable, both on IFE and passengers own devices. The process raises a number of operational implications, such as how crew learn of and deliver orders, how payments are handled (particularly if there is no air-to-ground connection) and how this sits alongside the existing cabin service. All of these issues require significant thought and, in some cases investment; and there lies the heart of the problem.