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Together with Kai Schmidhuber, Senior Vice President Multichannel & eCommerce at Fraport, AOE CEO Kian Gould held the keynote as well as a breakout session at the Imagine Conference 2016 in Las Vegas, Nevada. The topic was the joint Omnichannel project to digitalize the Frankfurt Airport. The reactions of Twitter users were overwhelming. You can find a selection of tweets below.
The day before the keynote, the joint project of Fraport and AOE (see video) was awarded the Prize for “Best Omnichannel Experience”. The award recognizes excellence for the best omnichannel experience across multiple channels. The solution provides passengers with numerous useful on- and offline shopping-, service- and real-time information options; for example, customers can choose from a number of options when ordering merchandise, which can then be delivered to the gate or home, or picked up in-store at the airport.
Fabrizio Branca (<link https: twitter.com fbrnc external-link-new-window internal link in new>@fbrnc), Lead System Developer at the AOE US office in San Francisco, has “never been prouder to be a part of @aoepeople.”
“We can only grow bigger in the digital space.” Kai Schmidhuber, Fraport, about the Frankfurt Airport.
The colleagues of the development company @SummaSolutions from Buenos Aires saluted and called AOE “the Magic Johnson of omnichannel”. An elegant analogy, though Magic Johnson, as legendary All-Star and Dream Teamer, is truly in a class of his own.
The Fraport project and the talk held by Kian and Kai have left quite an impression. Or, as Andreas von Studnitz (<link https: twitter.com avstudnitz external-link-new-window internal link in new>@avstudnitz)commented, “When I’ll fly back to Frankfurt tomorrow, I’ll have a different view on the airport.”
Aviation & Travel
One of the biggest emerging trends I have seen in the airline sector over the last couple of years is the concept of passenger self-serve onboard or order to seat. Despite the almost constant discussion at every industry event, the funny thing is, this isn’t really new at all – almost 10 years ago, a former CEO of an onboard retail technology provider proclaimed: “Over time the duty free model will shift to 100% passenger self-service transactions. One of the biggest reasons being the fact that the trolley only comes down the aisle once a journey, for half an hour – in essence the duty free store is only open for half an hour. If I can make transactions myself, through self-service technology, the store is open for the entire flight.” And yet, a decade later, this isn’t even close to the reality on-board most aircraft. During the pandemic, with the need for social distancing, coupled with a desire for innovation, self-service again bubbled to the fore – it gained a new level of relevance. With passengers across all demographics accustomed to ordering everything from groceries to new cars via their phones, digital transactions onboard an aircraft look to be a natural extension of what has become an everyday digital experience. The aviation sector is obsessed (but occasionally intimidated) by digital answers, and there is much that can already be done. Making a digital store available for browsing and even purchasing is achievable, both on IFE and passengers own devices. The process raises a number of operational implications, such as how crew learn of and deliver orders, how payments are handled (particularly if there is no air-to-ground connection) and how this sits alongside the existing cabin service. All of these issues require significant thought and, in some cases investment; and there lies the heart of the problem.
WIESBADEN, GERMANY, 19 JANUARY 2023 - Omnevo opens 2023 on a high with the announcement of two new airline projects following the launch of digital platforms with Fly Arna, Armenia’s national airline, and Fly Jinnah, a low-cost domestic carrier connecting main cities across Pakistan.
Aviation & Travel
In his two previous blogs in this three-part series looking at digital revenue adoption by airports, Daniel firstly outlined the compelling commercial rationale of ‘Why?’ airports should develop a digital revenue platform. He then explained the ‘How?’ - detailing the phased program in the creation of a digital revenue platform. Now he explains ‘Who?’ – highlighting the key roles required across the joint airport-Omnevo team to make the project a success.