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E-commerce for multiple target groups? Standard store systems cannot meet all the requirements of today's B2B companies. Steven Bailey explains in his article at marconomy.de why data-driven B2X is the solution and how B2X can offer a holistic approach to customer-centric, cross-target e-commerce.
This article first appeared in the magazine Marconomy. We appreciate your feedback and sharing the article.
AOE press releases
In the hunt for the best option to understand customer needs, Digital Persona Twins (DPT) emerge victorious for most telcos. What are they? Stefan Rotsch has written a summary for inform by TM Forum.
Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.