Europe’s biggest Airport, London Heathrow has announced that it has chosen AOE’s OM³ suite to digitalize its non-aviation revenue streams and the digital customer experience. The announcement is further proof of the accelerating momentum that the OM³ suite has generated in the aviation industry, coming shortly after Auckland Airport and AOE announced a similar partnership.
OM³, or Omnichannel Multi-Merchant Marketplace, is a comprehensive suite, which multi-retailer venues such as airports can use to digitalize their non-aviation revenues, thus providing their customers a unified and seamless online and offline experience.
Heathrow will strengthen its digital services and infrastructure to create a simple process for the 300 brands to share their products with customers, leading to greater choice within the current Reserve and Collect service. To turn vision into reality, Heathrow is collaborating with the world’s best technology partners to deliver these innovative solutions.
Heathrow has a long-term vision for digital transformation, and AOE will provide an Omnichannel platform that will integrate seamlessly with the existing infrastructure. In addition to providing a sophisticated, convenient on-and offline shopping experience, the OM³ Suite will ultimately integrate with numerous additional features including loyalty programs, lounge access, parking and VIP services. Another feature of the platform is the capability to provide passengers with real-time information, helping make the most of their time in the terminals.
AOE CEO Kian Gould comments, “Our OM³ Suite continues to build momentum for Heathrow and we are especially excited to be part of Heathrow Airport’s strategy to digitalize their entire business model to benefit both passengers and employees. As one of the world’s most important airports, Heathrow is at the forefront of the aviation industry, continuously innovating to improve its offering. Our goal is to be a long-term partner in this effort to enhance the passenger experience.”
Heathrow Airport is the largest airport in Europe and the seventh busiest in the world. It is the second busiest airport in the world by international passenger traffic. Heathrow’s Terminal 5 has been voted the world’s best terminal for four consecutive years by passengers. Skytrax has named Heathrow the world’s best airport for shopping eight years in a row.
AOE’s award-winning Omnichannel Multi Merchant Marketplace (OM³) helps multi-retailer venues such as airports, shopping malls or integrated resorts to seamlessly fuse offline and online experience into one full-featured suite of software applications and services. OM³ provides a unique platform for omnichannel retailing and offers customers numerous useful online and offline shopping-, service- and real-time information options.
AOE is a leading global technology service provider and consultancy, offering Open Source-based Enterprise solutions for digital transformation and Omnichannel E-Commerce as well as mobile apps and web portals. The company has headquarters in Germany and the USA and branch offices in Dubai, Zurich and Hong Kong. More than 250 employees support international corporations in the operative digitalization of business models through the implementation of open, scalable and secure solutions. AOE relies on excellence and is organized as an agile company.
Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes more than 76 million passengers every year with a commitment to making ‘every journey better’. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than 190 destinations around the world. Following an investment of more than £11 billion over the last 10 years, Heathrow is currently ranked by passengers as the 'Best Airport in Western Europe’ for the third year running and the ‘Best Airport for Shopping’ for eight years in a row.