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Digital business models are no longer just one option among several for companies, they have become essential for survival and sustainable economic success. This applies to both the B2B sector for business customers and the B2C sector for end customers, explains Steven Bailey in his article at IT-Daily.
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In the hunt for the best option to understand customer needs, Digital Persona Twins (DPT) emerge victorious for most telcos. What are they? Stefan Rotsch has written a summary for inform by TM Forum.
Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.