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The Moodies 2020 announced – AOE recognized for aviation industry innovation in two categories

May 14, 2020

Author

Christian HolzschuhMarketing & Communications

The Moodie Davitt Report has revealed its winners of The Moodies for 2020, and for the third consecutive year AOE is among the prize winners – this time receiving two of the coveted prizes. The two Moodies were awarded to AOE in the following categories:

Best Launch/Relaunch Campaign – Winner Retailer: KrisShop Relaunch
Best E/M Commerce – Winner Airport: Auckland Airport – The Mall

With the two awards, The Moodie Davitt Report recognizes AOE for its innovative aviation and travel retail solutions and the company’s continuous efforts to create new business models and approaches to meeting the challenges facing the aviation and travel retail industry – challenges that have reached new dimensions in light of the current COVID-19 crisis.

Kian Gould, founder and CEO of AOE, said, “We are thrilled about the ongoing recognition by the aviation and travel retail industry, which is reflected in these Moodie awards. Aviation and travel retail have been hit particularly hard by current events and we believe that our approach to meeting these challenges can help industry professionals to mitigate the impact brought on by COVID-19 in the mid- to long-term.”

Kian Gould

Founder & CEO / AOE

Travel retail has been hit particularly hard by current events. We believe our approach can help the industry to meet the challenges it faces and mitigate the mid- to long-term impact of the Corona crisis.

Recognizing the best in aviation and travel retail digital

Martin Moodie, Founder and Chairman of The Moodie Davitt Report, comments, “At a time of such turmoil in the aviation and tourism sectors, how refreshing it is to celebrate the immense creativity, energy and professionalism of our industry. We're thrilled to recognize – and to be associated with – such an outstanding line-up of winners."

Awards were conferred in 23 categories, with the winners being chosen from 142 shortlisted finalists. Entries for the non-commercial Moodies were generated from a mix of self-nominated companies or nominated by independent parties. Nominees were judged considering the following key criteria:

Total budget & objectives
Target audience & strategy
Implementation & creativity
Results & evaluation

Additional criteria considered included quantifiable impact, customer engagement, visual appeal, quality of content, incentive to spend and impact on the traveler experience.

The Moodie Awards comprise digital, mobile, social media and marketing activities across airports overall, plus airport retail as well as food and beverage. Winners will be featured in a workshop during the inaugural Moodie Davitt Virtual Travel Retail Expo.

Aviation & Travel

True Innovation Comes Outside The Cabin

One of the biggest emerging trends I have seen in the airline sector over the last couple of years is the concept of passenger self-serve onboard or order to seat. Despite the almost constant discussion at every industry event, the funny thing is, this isn’t really new at all – almost 10 years ago, a former CEO of an onboard retail technology provider proclaimed: “Over time the duty free model will shift to 100% passenger self-service transactions. One of the biggest reasons being the fact that the trolley only comes down the aisle once a journey, for half an hour – in essence the duty free store is only open for half an hour. If I can make transactions myself, through self-service technology, the store is open for the entire flight.” And yet, a decade later, this isn’t even close to the reality on-board most aircraft. During the pandemic, with the need for social distancing, coupled with a desire for innovation, self-service again bubbled to the fore – it gained a new level of relevance. With passengers across all demographics accustomed to ordering everything from groceries to new cars via their phones, digital transactions onboard an aircraft look to be a natural extension of what has become an everyday digital experience. The aviation sector is obsessed (but occasionally intimidated) by digital answers, and there is much that can already be done. Making a digital store available for browsing and even purchasing is achievable, both on IFE and passengers own devices. The process raises a number of operational implications, such as how crew learn of and deliver orders, how payments are handled (particularly if there is no air-to-ground connection) and how this sits alongside the existing cabin service. All of these issues require significant thought and, in some cases investment; and there lies the heart of the problem.

Aviation & Travel

The Path to Airport Digital Revenue Growth: Project Roles & Responsibilities

In his two previous blogs in this three-part series looking at digital revenue adoption by airports, Daniel firstly outlined the compelling commercial rationale of ‘Why?’ airports should develop a digital revenue platform. He then explained the ‘How?’ - detailing the phased program in the creation of a digital revenue platform. Now he explains ‘Who?’ – highlighting the key roles required across the joint airport-Omnevo team to make the project a success.

Aviation & Travel

Omnevo Turns 2 and Looks to 2023

As we enter 2023 - and with a collective sigh of relief say goodbye to a frustrating 2022 – the global travel industry carries raised hopes for a full recovery and regaining the benchmark performance heights of 2019. I would like to wish you all success in 2023, which I think will be a hugely influential year for the future success of the mobility sector. This week marks the second anniversary of the launch of Omnevo, a company created in the midst of the biggest crisis ever seen in the travel sector. That timing wasn’t unfortunate or accidental; it was deliberate. The crisis radically transformed the industry’s challenges and demanded a new type of response. The unprecedented pressures and shifts in the market inspired Omnevo’s reaction; the development of a unique, end-to-end, digital marketplace solution for airlines, airports, and rail operators. A year later, and despite the frustration of the unevenness of recovery in 2022, we are all thankful that the industry’s situation has advanced well beyond the peak impact of the global crisis - and we’re a year closer to driving the industry back up to its pre-COVID performance benchmarks. Across all transport sectors, we are now seeing forward-thinking operators responding digitally to passengers’ unrelenting demands for stronger experiences and - whether its F&B, Retail, services, or other ancillaries - the passenger wants that experience in the palm of their hands, on their mobiles and laptops, and available at every step of the journey. The 2023 recovery will be dominated by the operators who deliver these passenger needs, seizing the digital advantage. The travel sector’s post-crisis recovery is already well underway and more airlines and airports are positioning their businesses digitally to enhance the passenger experience, raise operational efficiencies (including major sustainability gains), and increase revenue and profitability. These operators are strategically placed to seize major competitive advantages as the recovery accelerates in the coming months. In fact, Omnevo now has ten fully-implemented live customer platforms - including Singapore's KrisShop, Sky Express, Frankfurt Airport, Auckland Airport, and Air Europa – and already a further five major platforms well advanced for implementation in 2023. Travelers are determined to make 2023 the year they forget the COVID era and make up for the lost journeys, the time wasted, and the experiences missed. When they travel the world again, they will bring with them demands for higher standards of customer experiences and expanded options in services, Food & Beverage, and Retail – and they want these experiences to be digitally powered. At Omnevo, we will continue to support the industry’s leaders by continually innovating and enhancing our platforms, further expanding our team (which grew by 50% in 2022) and developing additional services and options for our clients. In one way, 2023 will be like any other year. From energy prices to regional conflicts, from supply chains to surprise events, the industry will undoubtedly face remarkable pressures. However, the key difference today is that the impact of the COVID crisis is receding rapidly and major opportunities are growing right in front of us, opportunities that can be realized by the airlines, airports, and rail operators who give the traveler the new standard of experience they demand - and deserve. From myself and the Omnevo team, I hope that the year ahead is a huge success for you and for the whole industry, and I hope I have the opportunity to meet you in 2023.