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The Moodies 2020 announced – AOE recognized for aviation industry innovation in two categories

May 14, 2020
About the author Christian HolzschuhChristian Holzschuh
Marketing & Communications

The Moodie Davitt Report has revealed its winners of The Moodies for 2020, and for the third consecutive year AOE is among the prize winners – this time receiving two of the coveted prizes. The two Moodies were awarded to AOE in the following categories: 

  • Best Launch/Relaunch Campaign – Winner Retailer: KrisShop Relaunch
  • Best E/M Commerce – Winner Airport: Auckland Airport – The Mall

With the two awards, The Moodie Davitt Report recognizes AOE for its innovative aviation and travel retail solutions and the company’s continuous efforts to create new business models and approaches to meeting the challenges facing the aviation and travel retail industry – challenges that have reached new dimensions in light of the current COVID-19 crisis.

Kian Gould, founder and CEO of AOE, said, “We are thrilled about the ongoing recognition by the aviation and travel retail industry, which is reflected in these Moodie awards. Aviation and travel retail have been hit particularly hard by current events and we believe that our approach to meeting these challenges can help industry professionals to mitigate the impact brought on by COVID-19 in the mid- to long-term.”

Kian Gould

Kian Gould

Founder & CEO / AOE
Travel retail has been hit particularly hard by current events. We believe our approach can help the industry to meet the challenges it faces and mitigate the mid- to long-term impact of the Corona crisis."

Recognizing the best in aviation and travel retail digital

Martin Moodie, Founder and Chairman of The Moodie Davitt Report, comments, “At a time of such turmoil in the aviation and tourism sectors, how refreshing it is to celebrate the immense creativity, energy and professionalism of our industry. We're thrilled to recognize – and to be associated with – such an outstanding line-up of winners."

Awards were conferred in 23 categories, with the winners being chosen from 142 shortlisted finalists. Entries for the non-commercial Moodies were generated from a mix of self-nominated companies or nominated by independent parties. Nominees were judged considering the following key criteria:

  • Total budget & objectives
  • Target audience & strategy
  • Implementation & creativity
  • Results & evaluation

Additional criteria considered included quantifiable impact, customer engagement, visual appeal, quality of content, incentive to spend and impact on the traveler experience.

The Moodie Awards comprise digital, mobile, social media and marketing activities across airports overall, plus airport retail as well as food and beverage. Winners will be featured in a workshop during the inaugural Moodie Davitt Virtual Travel Retail Expo.