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This article first appeared at Moodie Davitt Report. We appreciate your feedback and sharing the article.
Original article at Moodiedavittreport.com
Aviation & Travel
Entering my third year as one of the founding partners at Omnevo, I wanted to share my insights and experience from the dynamic world of e-commerce and the travel industry in 2023. At Omnevo, we've achieved remarkable growth over the years, and it's a testament to the incredible team we've built, dedicated to empowering our customers and learning from every challenge we've faced. We are by no means perfect, but we’ve been transparent in our learning process as we pave the way for new innovative solutions for airlines and airports. In this post, I want to focus on the ever-evolving landscape of e-commerce as we see it at Omnevo, in the airline industry, where we're still striving to unlock the true potential of a personalized, all-encompassing retail marketplace. Let's dive into the trends and observations that have piqued my interest recently.
As I speak with airlines of all shapes and sizes, one of the most consistent themes of our conversations is how to innovate in the digital retail space, driving new revenues and enhancing the experience for passengers. For many airlines without prior digital retail presence, the prospect of deploying a comprehensive platform can be overwhelming. When they glance at mature offerings like Krisshop, which boasts over 30,000 products, home delivery, loyalty integration, and a multitude of functionalities, it's easy to feel lost in the complexity of it all. It's like trying to see the forest through the trees, with the vast expanse of new possibilities seemingly beyond the comfort zone of onboard retail. But here's the good news: embarking on an e-commerce journey need not be a plunge into the great unknown. Instead, airlines can take a phased approach that starts small and scales as they feel ready. This involves initially launching a straightforward e-commerce solution like, such as pre-ordering duty-free items and food and beverage services, before gradually expanding into a comprehensive platform that integrates their loyalty program, offers home delivery services, exclusive brand collaborations, and additional offerings such as airport parking. See our projects with Air Europa or Air Arabia for more specific examples.
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