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Wiesbaden, July 14th, 2021 – Omnevo, leading provider of revenue-increasing digital platform solutions for airports and airlines and part of the AOE Group, and Fraport AG, owner and operator of Germany's largest airport, announced today that Frankfurt Airport goes live with the latest advanced version of Omnevo's award-winning omnichannel e-commerce solution. Additionally, the two companies announced that they have extended their long-term partnership for another five years to further develop the digitalization of the airport's range of products and services for the almost 70 million passengers (before COVID-19) who travel through Frankfurt Airport each year.
“We are delighted to share this new five-year agreement with Fraport to continue our future-oriented work in the implementation of a sustainable and profitable business model for the global travel retail sector, which we proudly pioneered with Fraport at Frankfurt Airport, in 2015, as our first airport customer,” said Kian Gould, Founder and CEO of AOE and Chairman of Omnevo. "Fraport and Frankfurt Airport have since maintained their clear focus on the vision that originally motivated Fraport to digitalize its business model, namely, to transform stationary trade into an omnichannel travel retail and shopping hub, with the ultimate goal of serving passengers with relevant information, shopping options and services – all instantly available, in the right place, at the right time. Especially during the Corona crisis, which has led to an almost complete standstill for most of the travel industry for so many months, Fraport AG was able to continue generating sales through its digital marketplace solution while many other airports’ shops remained closed, inflicting huge losses in revenue."
Demonstrating the adaptability of the digital platform, the launch of the new Omnevo solution was marked by enabling online shopping to be temporarily opened to "non-flying guests" too. The purchases, including a program of online exclusive offers, are delivered free of charge throughout Germany. The versatility of the delivery fulfillment system has helped to completely compensate for the corona-related losses from the airport’s suspended Click & Collect business, securing Fraport vital revenues even in the midst of the global crisis.
“During the Corona crisis, Omnevo once again showed us how important a flexible digital marketplace solution and alternative sales channels really are in travel retail. We look forward to continuing to shape the next few years with Omnevo, ” said Jens Paul, Head of Retail | Digital at Fraport AG. "By continuing on our digital path, we are able to react much faster and more flexibly to unpredictable situations and dynamic market developments and to implement new digital business models."
Since the AOE Group began its digital journey together with Fraport in 2015 the solution has been continuously developed and, following the Frankfurt Airport launch, implemented at many other airports, such as Heathrow and Auckland. AOE Group's specialist aviation division has been operating under the name Omnevo since beginning of this year.
The Omnevo digital solution suite is ideally suited to both meet the current crisis challenges in the aviation and travel retail industry and to transform the industry's business models for travel retail, sales and in-flight services as well as fulfillment for the future.
Fraport AG is one of the leading international companies in the airport business and operates, together with Frankfurt Airport, one of the most important air traffic hubs in the world. Fraport is involved in the operation of over 30 airports across the globe.
Omnevo, as part of the AOE family with headquarters in Wiesbaden, Germany, and around 250 employees in six countries, develops, implements and maintains digital business, e-commerce and marketplace solutions for the global mobility and hospitality industry. The company specializes in the implementation of complex enterprise software applications for global corporations and supports its customers in the development of digital business models, including omnichannel commerce, buy-on-board and supply chain management.
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