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Omnichannel is nothing new in the B2C sector. Why networked purchasing across all channels could become increasingly important in the future, even in the B2B sector.
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AOE press releases
In the hunt for the best option to understand customer needs, Digital Persona Twins (DPT) emerge victorious for most telcos. What are they? Stefan Rotsch has written a summary for inform by TM Forum.
Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.