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Omnichannel is nothing new in the B2C sector. Why networked purchasing across all channels could become increasingly important in the future, even in the B2B sector.
This article first appeared in the magazine MM Logistik. We appreciate your feedback and sharing the article.
Retailers need to be as flexible as possible with their digital commerce solution. This means moving away from questions such as "buy or build" and "B2C or B2B" and instead taking advantage from the best of all worlds.
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