“Transforming Customer Experience in Travel and Hospitality” is the motto of airline expert Michael Raasch, Head of Consulting at LSG Group. Michael Raasch will join the OM³ team at AOE on 1 October 2019 with the aim of further establishing OM³ in the airline and aviation industry. His special focus is on the further development and market positioning of the OM³ Airline Edition.
With the recruitment of Michael Raasch, AOE has gained an absolute expert in the airline and aviation industry. Raasch has an extensive network and brings more than 20 years of experience to the company. “I have been following the development of the OM³ platform for several years,” Raasch says. “Compared to other approaches, OM³ is, in my opinion, the most innovative solution and far ahead of its time and interesting for airports and airlines alike. I am looking forward to working actively on the further development of the platform and to further positioning the OM³ Airline Edition in the market.”
Raasch spent four years developing inflight concepts for the Lufthansa Group before joining the LSG Group in 2006 as Project Manager A380. Raasch has worked in several leadership positions in business development on innovative concepts to optimize the airline customer experience. Most recently, as Vice President Global Customer Concepts and Innovation, Raasch was responsible for the conceptualization and development of the LSG Group’s global E-Commerce platform strategy. Under his direction, Lufthansa's innovative on-board concept was implemented, which made the airline the first European airline to win the Skytrax 5th Star Award.
With his experience in the airline industry, in particular the strategic development of innovative concepts and his knowledge of the airline customer experience, Michael Raasch brings the optimal prerequisites for the continued strategic development of AOE’s Omnichannel marketplace OM³ to his new position. As of 1 October 2019, Raasch will be responsible for the strategic orientation of OM³ Airline-specific solutions as “Head of Airline Solutions”.
After successfully implementing OM³ as an airport solution at global airports, AOE has decided to invest in the development of an airline-specific solution. The OM³ Airline Edition was recently launched with Singapore Airlines – the airline that has received more awards for service quality than any other airline in the world.
“If you look at the current developments in the market towards de-bundling services and expanding E-Commerce platforms, it’s obvious that all airlines are currently reorienting their business models for travel retail,” says Raasch. “This is why there is so much interest in our solutions and we currently have a number of airports and airlines that are in discussions or planning with us.”
AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) supports multi-retailer locations. Airlines have the same needs as airports, shopping malls or integrated resorts to seamlessly integrate offline and online experiences into a fully functional suite of software applications and services. OM³ provides a unique platform for Omnichannel commerce and provides customers with a variety of useful online and offline shopping, service and real-time information options.
AOE develops digital business, E-Commerce and marketplace solutions based on Open Source technologies. The company specializes in the implementation of complex enterprise software applications for global corporations and supports its customers in the development of digital business models. In addition, AOE develops its own products such as the Open Source framework Flamingo and the Omnichannel Multi-Merchant Marketplace OM³, the leading E-Commerce marketplace for the aviation industry and travel retail – currently live at the international airports of Frankfurt, London Heathrow and Auckland as well as Singapore Airlines. Headquartered in Wiesbaden and with more than 250 employees in five countries, AOE serves the growing aviation customer base as well as global companies such as BMW Group, congstar, Deutsche Telekom, Commerz Real, Sony and Panasonic.