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The Corona pandemic has taken the world and the global economy by surprise. What is not surprising, however, is the decline in traditional brick-and-mortar retailing that has been going on for years. In his article at it4retailers (German), Kian Gould shows why traditional retailers should take action soon.
This article first appeared in the magazine IT4Retailers. We appreciate your feedback and sharing the article.
If the whole company is designed to exploit digital possibilities in order to act dynamically and in agile fashion, it is possible to react to changes faster and more effectively. This approach is called composable business – here is how retailers can benefit.
Retailers need to be as flexible as possible with their digital commerce solution. This means moving away from questions such as "buy or build" and "B2C or B2B" and instead taking advantage from the best of all worlds.