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Knowledge of products that are frequently bought together enables companies to offer their product range in a targeted and, above all, customer-oriented manner. Steven Bailey and Steffen Kopmeier explain to etailment how this can be achieved and what potential arises from it.
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Retailers need to be as flexible as possible with their digital commerce solution. This means moving away from questions such as "buy or build" and "B2C or B2B" and instead taking advantage from the best of all worlds.
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