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On the Track of the Customer: Increase Sales with Shopping Cart Analyses

June 24, 2021
Steffen KopmeierSteffen KopmeierAdobe Practice Lead

Knowledge of products that are frequently bought together enables companies to offer their product range in a targeted and, above all, customer-oriented manner. Steven Bailey and Steffen Kopmeier explain to etailment how this can be achieved and what potential arises from it.

This article first appeared in the magazine etailment. We appreciate your feedback and sharing the article.

Original article on (German)