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Knowledge of products that are frequently bought together enables companies to offer their product range in a targeted and, above all, customer-oriented manner. Steven Bailey and Steffen Kopmeier explain to etailment how this can be achieved and what potential arises from it.
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Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.
We created an overview of opportunities and challenges that will be important in the context of IT security 2023.