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Insights / Press

Auckland Airport chooses AOE’s OM³ Commerce Suite to digitalize its non-Aeronautical Revenues

August 14, 2017
Christian HolzschuhChristian HolzschuhMarketing & Communications

AOE announced today that Auckland Airport is the second major airport to choose AOE’s award-winning OM³ suite, after the new platform’s successful initial deployment at Frankfurt Airport. The new platform is to create a truly connected customer experience for more than 19 million Passengers traveling to New Zealand yearly.

OM³, or Omnichannel Multi-Merchant Marketplace, is an extensive platform, which multi-retailer venues such as airports can use to digitalize their non-aviation revenues, thus providing their customers a comprehensive and seamless online and offline experience.

AOE will roll out a complex integrated platform for Auckland Airport that integrates their on-airport retailers and provides a fully integrated logistics solution to enable passengers who currently purchase off-airport duty free goods to collect them at the airport’s convenient collection points, while combining both the best of New Zealand- and global luxury brands as well as travel essentials.

The integration of parking, loyalty, lounge access and fast track features will convert Auckland Airport’s vision of the truly connected passenger experience into reality, proving that even an airport with less than 20 million passengers can create substantial revenue potentials through digitalization.

Adrian Littlewood

Adrian Littlewood

CEO / Auckland Airport
We are excited to partner with AOE and that Auckland Airport’s introduction of the technology will be a first for any airport in Australasia. It will ensure that we deliver one of the most advanced online airport retail experiences in the world and that we can significantly expand the range and type of products and services we offer to our customers.

AOE CEO Kian Gould comments, “We are thrilled to be Auckland Airport’s partner of choice on such an ambitious strategic initiative. The future of travel retail and non-aviation revenue lies in providing a unique customer experience with unsurpassed convenience. We strongly believe that this is the only way to prevent major disruption from the E-Commerce giants of the world. Auckland is one of the most innovative airports in the world and will continue to raise the bar for an optimal customer experience.”

Auckland Airport General Manager Retail and Commercial Richard Barker says, “It is exciting to be able to partner with AOE to create an Omnichannel commerce platform that further improves our customer experience.

“The online platform also means that international passengers can shop at any stage of their travel journey, using their own devices, and at a time and place that is convenient for them – be it before they leave home, onboard their aircraft using inflight Wi-Fi, or while sitting in any domestic or international airport.”

With more than 19 million passengers (as of December 2016), Auckland Airport is the largest and busiest airport in New Zealand. At the same time, the airport is one of the most important employers in the region. The airport, which has repeatedly been recognized as one of the world’s best airports, is also the destination of the two longest non-stop, long-haul flights on the planet.

About OM³

AOE’s award-winning Omnichannel Multi Merchant Marketplace (OM³) helps multi-retailer venues such as airports, shopping malls or integrated resorts to seamlessly fuse offline and online experience into one full-featured suite of software applications and services. OM³ provides a unique platform for omnichannel retailing and offers customers numerous useful online and offline shopping-, service- and real-time information options. 

About AOE

AOE is a leading global technology service provider and consultancy, offering Open Source-based Enterprise solutions for digital transformation and Omnichannel E-Commerce as well as mobile apps and web portals. The company has headquarters in Germany and the USA and branch offices in Dubai, Zurich and Hong Kong. More than 250 employees support international corporations in the operative digitalization of business models through the implementation of open, scalable and secure solutions. AOE relies on excellence and is organized as an agile company.

About Auckland Airport

Auckland Airport is New Zealand’s largest and busiest airport, connecting more than 19 million passengers every year to more than 46 international destinations using 30 international airlines. More than 80 per cent of New Zealand’s international visitors arrive or depart the country through Auckland Airport. It is Australasia’s third-busiest international airport and expects to welcome 40 million passengers every year by 2044.


Auckland Airport
Simon Lambourne
Tel.: +64274776120