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Insights / Press

AOE releases Flamingo, its new Open Source frontend framework

April 11, 2019
Christian HolzschuhChristian HolzschuhMarketing & Communications

AOE, leading global provider of services for digital transformation and digital business models, announced the release of its Open Source frontend framework Flamingo. The Framework, written in Go, is intended for the development of sophisticated web applications with customized web frontends.

“We saw a need in the market for a fast and flexible frontend for microservices-oriented commerce platforms,” said Daniel Pötzinger, Chief Technology Officer of AOE. “Flamingo Core is intended for building sophisticated web applications with tailored frontends. Companies can use Flamingo Core to connect to any backend system or microservices via API. Flamingo Commerce is designed to fulfill the requirements of E-Commerce applications and easily integrates with headless E-Commerce backends. We chose Go as the programming language, as we believe it is best-suited to meet the demands placed on a microservices-oriented architecture.”

Go is an Open Source programming language developed at Google in 2007 to improve programming productivity and help developers build efficient and reliable software. The language is easily adoptable for developers, fast in development, offers great performance and is conservative in resource usage (both runtime and development).

The two components of Flamingo

Flamingo is comprised of two major components, which can be implemented independently:

  1. Flamingo Core, with which developers can build sophisticated web applications with customized web frontends to comply with a company’s business processes and brand CI/CD.
  2. Flamingo Commerce, which provides an additional set of pre-built, customizable E-Commerce features and is based on Flamingo Core. Flamingo Commerce can be used to create the ultimate commerce experience on top of a headless E-Commerce solution.
Daniel Pötzinger

Daniel Pötzinger

We saw a need in the market for a fast and flexible frontend for headless, microservices-oriented commerce platforms.

Flamingo over two years in development

Kian Gould, founder and CEO of AOE, commented, “We are thrilled to finally be able to Open Source our blazingly fast, scalable framework, Flamingo. After more than two years of hard work and countless hours invested in development, we think we have a flexible and powerful tool to build the best-possible customized frontends for our clients. We have already successfully implemented Flamingo in several of our enterprise projects, including London London Heathrow and Auckland International Airport, with more projects to come later this year.”

Highlights of Flamingo include

For Businesses

  • Flamingo can be used to easily create frontends on any system such as Magento, Hybris or Demandware
  • Due to its easy implementation, Flamingo enables a short time-to-market and a rapid creation of minimum viable products
  • Companies can use existing templates and products from multiple sources or databases to create new products or frontends
  • Simple plug-and-play integration of Flamingo and other microservices into existing legacy IT infrastructures possible
  • Powerful, scalable and fast performance designed for enterprise projects
  • Lightweight architecture ensures long-term, future-proof software

For Developers

  • Scalable performance for highly dynamic content rendering
  • Numerous out-of-the-box E-Commerce features with full flexibility makes it easy to adapt Flamingo to any company's business needs
  • The Open Source framework allows development of customized software and features according to business requirements
  • the stable framework, written in Go, is simple, reliable and efficient
  • Flamingo is easy to learn, which ensures early productiveness and rapid team ramp-up
  • The framework is designed for microservices-oriented architectures

Flamingo is available on Github, Open Source License v3.0. For more information, please also visit the Flamingo website: