Intelligent search solutions and recommendation services increase your competitive edge and improve the user-friendliness of online portals. They enable companies to output personalized content and simplify navigation through the shop or website – thus leading to an improved web experienced and more satisfied customers.

Website Personalization

Individual content based on customer needs and search behavior increase relevance and the overall shopping experience

Recommended Products

Personal recommendations provide relevant purchasing suggestions and raise the conversion rate

Cross-Selling

Positive shopping experience, fuller shopping cards and increased sales through relevant offers for every user

AOE implements search solutions and recommendation engines in E-Commerce portals and websites. Based on the interests and requirements of the target audiences, the search solutions enable the personalization of portals, simplify navigation, create cross-selling potential and improve the shopping experience – in a nutshell, they improve customer loyalty.

Personalized Web Experience: Seach and Recommendations on Web Portals

A good user experience and familiar functions such as search and recommendations can decide whether visitors are satisfied and whether they can be converted into customers. Challenges for companies:

  • Meeting accustomed Standards: Customers expect a search & recommendation experience like the ones on Google and Amazon
  • Personalized Content: Dynamic, individual content appropriate for each target audience and every individual user
  • Simple Navigation: Relevant search results and matching recommendations simplify website navigation to the search results, products or services
  • Customer Service: Keep the customers informed about products and support when making the purchasing decision
  • User- and Shopping Experience: Positive shopping experience on all end devices for increased customer satisfaction and -loyalty
  • Maximize Revenue: Highest-possible revenue and return customers
  • Mouth-to-Mouth Propaganda: Satisfied customers are more likely to recommend a website or vendor; this is the sort of “advertising” money can’t buy

Search- and Recommendation Software

Search Solutions

Search functions are among the standard functions to be found on websites. However, not all search solutions fulfill the requirements of customers, who consider Google and Amazon to be the benchmarks. Enterprise search soutions, for instance, have intelligent crawlers,  fault-tolerant and faceted search, filter options, targeted search results as well as auto-suggest functionality. Large portals, especially, require a stable and powerful search solution able to handle large volumes of data and complex search queries.

Categorization of products by product group, specifications and price create a better shopping experience and user-friendlier navigation. Good search solutions kann significantly increase the conversion rate, as only those buy who find things quickly and easily.

Personalization with Recommendation Engines

“Customers who bought this article also purchased...”: Product recommendation support visitors of online shops and websites by navigating them to relevant content and products. Larger shopping carts (i.e. more sales) and cross-selling as well as a positive shopping experience are the result.

Through the implementation of intelligent recommendation engines, companies can achieve higher conversion rates, more revenue and a longer visit duration – with very little technical effort.

Features of Enterprise Search Solutions

  • Intelligent Crawler: Automated and regular crawling and indexing of the page
  • Facets and Filters: Simple refinement of the search with preconfigured filters
  • Auto Complete / Live Search: Display of search results even during search entry
  • Recommendation Engine: Additional appropriate products and personalized results based on the interests of the user
  • Fault-tolerant Search: Automated correction of spelling mistakes and typos
  • Search Analytics: Analysis of user behavior based on tracking data
  • Targeted Search Results: Manual placement of search results in the organic search
  • Optimized Ranking: Adaptation of the organic ranking through rules and boost factors
  • Search Widgets: Editorial output of content from the search index as flexible content, e.g. recommendations on the homepage
  • Flexible Layouts: Freedom of design in structure and display of search results, auto complete and filters

Search & Recommendation with AOE

Extensive Search Features

Variety of customizable search functions for optimal search results

Search Experience just like Google

Users find features comparable to those when using Google

Web Experience

Powerful search leads to a good web experience and satisfied users

Matching Recommendations

Related products and recommendations show content of interest to users

Cross- and Up-Selling

Fuller shopping carts through the use of cross- and up-selling potential

Personalization

Personalized content on website and -shop make for a better user experience

Customer Service

Search and recommendation partially fulfill the role of an online customer service rep

SaaS Search Solution

Easy integration of search software with minimal effort, thanks to cloud services

Performance

Reliable search system suitable even for large portals with high traffic volume

Claudio Rivabene
With AOE, we discovered the benefits of working in an agile development cycle. AOE set up a deployment pipeline for us, which has enabled us to go live with new developments in short release cycles. Automated builds, testing and deployments made sure our still-new online shop was always open for business, even while we were deploying changes.
Claudio Rivabene
E-Commerce Development, Manager & Solutions Architect
QVC Italia

Search & Recommendation Products


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