Efficient Product Data Maintenance with PIM Systems
A comfortable and efficient solution is the utilization of PIM software. PIM systems enable a central, unified collection, maintenance and automated provisioning of product information across multiple channels from different sources and in various formats.
Collecting Data
- ERP Systems
- Retailers and Manufacturers
- Different Departments
- Databases
- Files (e.g. Excel lists, product data sheets)
- Digital Media (e.g. photographs, videos)
With PIM systems, product information such as product descriptions, pictures, specs, variants, options, meta data, classifications and evaluations can be collected and centrally stored. Data can be collated via interfaces from different soruces and formats, e.g. from suppliers and various departments such as product management, procurement, production, R&D, marketing and sales.
Enriching Data
The centrally collected product information can be accessed, enrichted and administered by different corporate departments. Existing product data is enriched with additional data, structured in a unified form and classified, so that the information is usable for search, related products and configurators. In addition, translations can also be maintained.
- Data Enrichment
- Structuring
- Classification
- Translations
- Search
- Data Maintenance
Provisioning Data
- E-Commerce Portals
- Website
- Mobile Applications
- Print, PDFs and Data Sheets
- (E-) Catalogs
- Sales & Marketing
- Customer Service
- Departments
- Direct Mail / Direct Marketing
the uniform, high-quality product data are output from the PIM system to all connected systems. In this way, all product data is always current and comparable, whether in Web- or E-Commerce portals, mobile apps, print or at the point-of-sale. Product information can be viewed and edited at any time from different departments; the process is controlled through rights management. Product information is particularly useful for online marketing, E-Commerce and customer service, e.g. for meaningful product comparisons, target audience-specific product configurations and campaigns as well as for solving technical problems for the customer.
