Maintenance of product data is complex, lengthy and represents a bottleneck for companies. Product Information Management systems (PIM) significantly simplify administration and maintenance of product data. PIM systems increase efficiency, data quality and offer new sales opportunities.
Redundancy-free administration and maintenance of product data through one central system
High-quality, current product data from different sources in one uniform format for all possible sales channels
Utilization of product data on multiple platforms such as web shop, website, mobile app, print or POS
Up-to-date, high-quality product data such as product descriptons, pictures and specs are the basis for marketing products. Collecting, provisioning and maintaining product information represents a challenge, especially for companies with a big product range. Products which frequently arise are:
The result: high and error-prone data maintenance, loss of quality and time as well as increased costs.
A comfortable and efficient solution is the utilization of PIM software. PIM systems enable a central, unified collection, maintenance and automated provisioning of product information across multiple channels from different sources and in various formats.
With PIM systems, product information such as product descriptions, pictures, specs, variants, options, meta data, classifications and evaluations can be collected and centrally stored. Data can be collated via interfaces from different soruces and formats, e.g. from suppliers and various departments such as product management, procurement, production, R&D, marketing and sales.
The centrally collected product information can be accessed, enrichted and administered by different corporate departments. Existing product data is enriched with additional data, structured in a unified form and classified, so that the information is usable for search, related products and configurators. In addition, translations can also be maintained.
the uniform, high-quality product data are output from the PIM system to all connected systems. In this way, all product data is always current and comparable, whether in Web- or E-Commerce portals, mobile apps, print or at the point-of-sale. Product information can be viewed and edited at any time from different departments; the process is controlled through rights management. Product information is particularly useful for online marketing, E-Commerce and customer service, e.g. for meaningful product comparisons, target audience-specific product configurations and campaigns as well as for solving technical problems for the customer.
Simplified central handling and maintenance of product data
High-quality and uniform data structures, -content and -formats across all channels
Data provisioning to any number of systems for various purposes
New cross-selling options for marketing and sales in E-Commerce
Improved customer experience and increased customer satisfaction
Internationally uniform data and simple central administration through translation handling
Reduced effort through automated output of data to different target systems
Comparison options and recommendation of similar products through uniform data structure
Cost reduction through shorter production- and reaction times