Maintenance of product data is complex, lengthy and represents a bottleneck for companies. Product Information Management systems (PIM) significantly simplify administration and maintenance of product data. PIM systems increase efficiency, data quality and offer new sales opportunities.

Central Data Management

Redundancy-free administration and maintenance of product data through one central system

Data Quality

High-quality, current product data from different sources in one uniform format for all possible sales channels


Utilization of product data on multiple platforms such as web shop, website, mobile app, print or POS

Product Information Management Challenges

Up-to-date, high-quality product data such as product descriptons, pictures and specs are the basis for marketing products. Collecting, provisioning and maintaining product information represents a challenge, especially for companies with a big product range. Products which frequently arise are:

  1. Different Sources: Data from ERP systems, R&D, Excel documents, databases or suppliers
  2. Incompatible Data Formats: Different structures, orders, formats, classifications and specifications of product data, especially when products with many variants are concerned
  3. Redundancy and Topicality: Multiple identical values, different statements, outdated and incorrect product data

The result: high and error-prone data maintenance, loss of quality and time as well as increased costs.

AOE integrates enterprise PIM system for international companies. Our PIM implementations simplify and accelerate product data management significantly, thus improving data quality and optimizing yield, while needing less resources at the same time.

Efficient Product Data Maintenance with PIM Systems

A comfortable and efficient solution is the utilization of PIM software. PIM systems enable a central, unified collection, maintenance and automated provisioning of product information across multiple channels from different sources and in various formats.

Collecting Data

  • ERP Systems
  • Retailers and Manufacturers
  • Different Departments
  • Databases
  • Files (e.g. Excel lists, product data sheets)
  • Digital Media (e.g. photographs, videos)

With PIM systems, product information such as product descriptions, pictures, specs, variants, options, meta data, classifications and evaluations can be collected and centrally stored. Data can be collated via interfaces from different soruces and formats, e.g. from suppliers and various departments such as product management, procurement, production, R&D, marketing and sales.

Enriching Data

The centrally collected product information can be accessed, enrichted and administered by different corporate departments. Existing product data is enriched with additional data, structured in a unified form and classified, so that the information is usable for search, related products and configurators. In addition, translations can also be maintained.

  • Data Enrichment
  • Structuring
  • Classification
  • Translations
  • Search
  • Data Maintenance

Provisioning Data

  • E-Commerce Portals
  • Website
  • Mobile Applications
  • Print, PDFs and Data Sheets
  • (E-) Catalogs
  • Sales & Marketing
  • Customer Service
  • Departments
  • Direct Mail / Direct Marketing

the uniform, high-quality product data are output from the PIM system to all connected systems. In this way, all product data is always current and comparable, whether in Web- or E-Commerce portals, mobile apps, print or at the point-of-sale. Product information can be viewed and edited at any time from different departments; the process is controlled through rights management. Product information is particularly useful for online marketing, E-Commerce and customer service, e.g. for meaningful product comparisons, target audience-specific product configurations and campaigns as well as for solving technical problems for the customer. 

Possible Applications of PIM Systems

  • Product Management: Virtual product consulting, configurator, catalogs, target audience-specific product configurations
  • Online Marketing: Multichannel campaigns, target audience-specific promotions and campaigns, price search engines, marketplaces, comparison portals
  • Sales & E-Commerce: Technical product details for product comparisons, support of purchasing decisions, cross-selling via semantic products
  • Customer Service: Customer support for technical queries through data sheets, FAQs and manuals, connection to CRM

PIM Systems Integration with AOE

Efficient Data Management

Simplified central handling and maintenance of product data

Data Quality

High-quality and uniform data structures, -content and -formats across all channels

Multiple Target Systems

Data provisioning to any number of systems for various purposes

(Online-) Marketing

New cross-selling options for marketing and sales in E-Commerce

Customer Service

Improved customer experience and increased customer satisfaction


Internationally uniform data and simple central administration through translation handling


Reduced effort through automated output of data to different target systems

Search and Recommendation

Comparison options and recommendation of similar products through uniform data structure

Efficiency and Productivity

Cost reduction through shorter production- and reaction times

Kai Schmidhuber
Together with AOE we were faced with the enormous challenge of transferring our offering into the digital era. The result is a unique solution for the travel and retail industries that unites complex on- and offline services and provides the optimal travel experience for our customers, regardless of whether they want to shop, merely inform themselves or use our numerous services.
Kai Schmidhuber
Senior Vice President Multichannel

Open Source PIM Systems

Akeneo PIM: Open Source Product Information Management (PIM)

With Akeneo PIM, companies can centrally manage, synchronzine, enrich and distribute product data from different sources and in different formats across a broad number of channels. Akeneo significantly simplifies product data management.

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