Intelligent search solutions and recommendation services increase your competitive edge and improve the user-friendliness of online portals. They enable companies to output personalized content and simplify navigation through the shop or website – thus leading to an improved web experienced and more satisfied customers.
Individual content based on customer needs and search behavior increase relevance and the overall shopping experience
Personal recommendations provide relevant purchasing suggestions and raise the conversion rate
Positive shopping experience, fuller shopping cards and increased sales through relevant offers for every user
A good user experience and familiar functions such as search and recommendations can decide whether visitors are satisfied and whether they can be converted into customers. Challenges for companies:
Search functions are among the standard functions to be found on websites. However, not all search solutions fulfill the requirements of customers, who consider Google and Amazon to be the benchmarks. Enterprise search soutions, for instance, have intelligent crawlers, fault-tolerant and faceted search, filter options, targeted search results as well as auto-suggest functionality. Large portals, especially, require a stable and powerful search solution able to handle large volumes of data and complex search queries.
Categorization of products by product group, specifications and price create a better shopping experience and user-friendlier navigation. Good search solutions kann significantly increase the conversion rate, as only those buy who find things quickly and easily.
“Customers who bought this article also purchased...”: Product recommendation support visitors of online shops and websites by navigating them to relevant content and products. Larger shopping carts (i.e. more sales) and cross-selling as well as a positive shopping experience are the result.
Through the implementation of intelligent recommendation engines, companies can achieve higher conversion rates, more revenue and a longer visit duration – with very little technical effort.
Variety of customizable search functions for optimal search results
Users find features comparable to those when using Google
Powerful search leads to a good web experience and satisfied users
Related products and recommendations show content of interest to users
Fuller shopping carts through the use of cross- and up-selling potential
Personalized content on website and -shop make for a better user experience
Search and recommendation partially fulfill the role of an online customer service rep
Easy integration of search software with minimal effort, thanks to cloud services
Reliable search system suitable even for large portals with high traffic volume