CRM systems (Customer Relationship Management) are an important tool for marketing, sales and customer loyalty, both in the B2B- and B2C sectors. CRM systems are also are also of central importance for customer management, the development of know-how and data analyses. The optimal integration of the CRM system with other corporate applications is a decisive advantage.
Efficient sales through appropriate communications with interested parties as well as well-timed sales measures for customer loyalty
Relevant customer information such as buying behavior or communications are documented and enable excellent communications with the customer
Optimally integrated systems enable data exchange with other systems, thus maximizing performance of all applications
Companies have numerous different software solutions and systems. CRM systems can provide different departments with a wide variety of important functions and data. An optimal CRM integration is necessary, so that this data can be made available for all relevant employees and to optimally link functions with other applications such as CMS or E-Commerce platforms.
Optimally integrated CRM systems provide a central point of customer data management as well as all possible interactions with the customer. Every customer contact is tracked and becomes part of the knowledge database. The various departments gain a significant number of competitive advantages through connections with other systems:
All the information about customers such as contact data and communications are stored at a central location, access for relevant departments
Successful acquisition of customers and capturing of leads with appropriate campaigns for every target audience, based on customer data
Connection to E-Commerce systems provides an overview of all purchases, fulfillment and invoicing as well as cross- and upselling opportunities
Documentation of all interactions with the customer such as communications or purchasing behavior enables professional customer care
Documentation of all interactions with the customer leads to development of know-how and enables optimization of products, processes and sales
Professional customer- and account management with measures and incentives for long-term customer loyalty
Analysis of sales performance and buying behavior along the customer journey from lead to conversion up to customer loyalty
Rapid development of applications and regular workflows for recurring tasks
Tools for increasing productivity of employees and departments