AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online markeplace, with which multi-retailers such as airports, shopping malls or integrated resorts can realize their full potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience.

Powerful Marketplace

Powerful and flexible E-Commerce applications with highest availability

Omnichannel E-Commerce

Seamless shopping experience across all devices, sales- and communications channels

3rd Party Systems Integration

Integration of any number of retailers, product ranges, systems and software programs

OM³ ist a digital markeplace for numerous retailers, products and systems. OM³ connects retailers and customers, communications and sales, online and offline, seamlessly across all channels and devices.


  • Airports
  • Airlines
  • Shopping Centers
  • Cruise Ships
  • Resorts

The most important Aspects of the OM³ Suite

  • Omnichannel Experience: Seamless shopping for end customers across all channels and devices through networking of information, services and platforms
  • Management of Products and Product Ranges: Marketplace with a virtually unlimited number of products and product ranges, controlled through a PIM System
  • Integration of Retailers and Systems: Integration of any number of retailers as well as varied systems and software programs via an integration layer
  • E-Commerce Process Chain: Complete process handling from order management to payments to fulfillment
  • Omnichannel Fulfillment: One-hour delivery when picking up in-store or at selected pickup points, same-day home delivery

Benefits of the OM³ Suite

Combining Online & Offline

Seamless cross-channel shopping experience, both online und offline

More Visitors

Increased awareness and online user as additional customers

Increased Sales

Additional customers and improved availability of offers increase sales

Products and Ranges

Complete mapping of all products and product ranges of all integrated retailers

Shop Promotion

Highlighting less prominent shop locations in the shopping center

Personalized Address

Advertising specific shops and products for relevant target audiences

Pickup or Delivery

Flexible fulfillment through home delivery or in-store pickup, in-store exchange

Strengthening the Location

Supporting local stores through additional sales channels and promotional activities

Integration and Interfaces

Connecting any number of exisiting systems and software programs

Kai Schmidhuber
Together with AOE we were faced with the enormous challenge of transferring our airport retail offering into the digital era. The result is a unique omnichannel solution that unites complex on- and offline services and provides the optimal travel experience for our customers, regardless of whether they want to shop, merely inform themselves or use our numerous services.
Kai Schmidhuber
Senior Vice President Multichannel, eCommerce, CRM & Strategy
Fraport AG

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