AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online marketplace, which venues with large numbers of customers such as airports, shopping malls or integrated resorts can use to realize their full retailing potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience.
Powerful and flexible E-Commerce applications with highest availability
Seamless shopping experience across all devices, sales- and communications channels
Scalable to millions of products, orders, retailers and customers independent of data format
The whitepaper "The Digital Airport Commerce Ecosystem" describes how stakeholders in the travel retail industry – airports, airlines, brands and duty-free operators – can benefit from digitalization. Our experts explain approaches and use cases for a successful collaborative digital business, such as a “Quaternity of Travel Retail”, which will transform current problems into future opportunities.
OM³ helps multi-retailer venues such as airports to realize their full potential and create a short-term return on investment by fusing the offline and online experience into one comprehensive suite of software applications and services. It enables complete customer interaction across multiple touchpoints. OM³ created immediate results at Frankfurt Airport, where the platform was initially implemented. The solution helped to reverse a significant downward trend in travel retail, observed by airports across the globe. For example, cross- and upselling increased by 35 percent and basket value increased by 300 percent.
OM³ consists of a unique and modular set of pre-integrated Omnichannel functionalities, services and infrastructure. It enables customized selection of functionalities according to airport-specific business requirements. The one-of-a-kind solution offers passengers a variety of convenient options for planning their travel and during the trip itself, during online and offline shopping at the airport and for accessing airport services. Passengers can get information about products and shop in advance of their trip or during layover and waiting times. OM³ transform airports to digital airports.
With the digitalization of tax refunds for international passengers, a highly interesting business case was developed in Auckland. Tax-free downtown shopping enables airports and travel retail to open up new digital business models and additional non-aviation revenues.
Seamless cross-channel shopping experience, both online and offline
Facilitate location-based marketing, push notifications and loyalty program integration
Additional customers and improved availability of offers increase sales
Complete integration and display of all products and product ranges of all retailers
Combine all ancillary revenue streams such as Parking, Fast-Track or VIP Services into one unique Customer Experience
Full real-time communication of all systems enables indoor navigation, personalized advertising, last-minute delivery changes and other services
Logistics supports fulfillment through pickup points and various delivery options within one hour on-premise
Its modern architecture and patterns enable flexible adaptation and scaling to upcoming digital challenges
Integration of hundreds of systems and data formats, connecting any number of existing systems & software
For the 2nd year in a row, The Moodie Davitt Report has awarded AOE a Moodie for Best E- and M-Commerce for its innovation in travel retail.
The Moodie Davitt Report recognizes the OM³ solution at Frankfurt Airport in 2018 for excellence in digital media solutions for airports and travel retail.
At the 2017 TFWA conference in Cannes, AOE was named “Technology Innovator of the Year” by Frontier Magazine for its OM³ Suite.