AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online marketplace, which venues with large numbers of customers such as airports, shopping malls or integrated resorts can use to realize their full retailing potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience.
Powerful and flexible E-Commerce applications with highest availability
Seamless shopping experience across all devices, sales- and communications channels
Scalable to millions of products, orders, retailers and customers independent of data format
The face of global travel retail has changed, especially at airports. Passengers are more informed than ever, have more purchasing options and expect comprehensive services. They make approximately 70 percent of their buying decisions in advance; only 30 percent are impulse purchases. At the same time, the number of passengers is growing – with customer engagement and conversion taking a sharp downturn.
Airports must therefore digitalize their business model, or run the risk of losing control over their retail business and competitive advantage. By creating a digital marketplace, airports can offer their customers personalized products and services, thus optimizing the customer travel experience.
Seamless cross-channel shopping experience, both online and offline
Facilitate location-based marketing, push notifications and loyalty program integration
Additional customers and improved availability of offers increase sales
Complete integration and display of all products and product ranges of all retailers
Combine all ancillary revenue streams such as Parking, Fast-Track or VIP Services into one unique Customer Experience
Full real-time communication of all systems enables indoor navigation, personalized advertising, last-minute delivery changes and other services
Logistics supports fulfillment through pickup points and various delivery options within one hour on-premise
Its modern architecture and patterns enable flexible adaptation and scaling to upcoming digital challenges
Integration of hundreds of systems and data formats, connecting any number of existing systems & software
Offline business at the Frankfurt Airport is transformed into an all-in-one commerce suite. Omnichannel mall concept integrates offers of numerous retailers with the help of more than 30 systems. The solution can grow with customer needs and will help develop new business segments.
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