AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online marketplace, which venues with large numbers of customers such as airports, shopping malls or integrated resorts can use to realize their full retailing potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience.

Powerful Marketplace

Powerful and flexible E-Commerce applications with highest availability

Omnichannel E-Commerce

Seamless shopping experience across all devices, sales- and communications channels

Scalability & Connectivity

Scalable to millions of products, orders, retailers and customers independent of data format

OM³ is a digital marketplace for numerous retailers, products and systems. OM³ connects retailers and customers, communications and sales, online and offline, seamlessly across all channels and devices.

Changed decision-making Processes require Digital Optimization of the entire Customer Travel Experience

The face of global travel retail has changed, especially at airports. Passengers are more informed than ever, have more purchasing options and expect comprehensive services. They make approximately 70 percent of their buying decisions in advance; only 30 percent are impulse purchases. At the same time, the number of passengers is growing – with customer engagement and conversion taking a sharp downturn.


Airports must therefore digitalize their business model, or run the risk of losing control over their retail business and competitive advantage. By creating a digital marketplace, airports can offer their customers personalized products and services, thus optimizing the customer travel experience.


  • Airports
  • Airlines
  • Shopping Centers
  • Cruise Ships
  • Resorts

The most important Aspects of the OM³ Suite

  • Omnichannel Experience: Seamless shopping for end customers across all channels and devices through networking of information, services and platforms
  • Management of Products and Product Ranges: Marketplace with a virtually unlimited number of products and product ranges, controlled through a PIM System
  • Integration of Retailers and Systems: Integration of any number of retailers as well as varied systems and software programs via an integration layer
  • E-Commerce Process Chain: Complete process handling from order management to payments to fulfillment
  • Omnichannel Fulfillment: One-hour delivery when picking up in-store or at selected pickup points, same-day home delivery

Benefits of the OM³ Suite

Combining Online & Offline

Seamless cross-channel shopping experience, both online and offline

Powerful Marketing Tools

Facilitate location-based marketing, push notifications and loyalty program integration

Increased Sales

Additional customers and improved availability of offers increase sales

Products and Ranges

Complete integration and display of all products and product ranges of all retailers

Connected Services

Combine all ancillary revenue streams such as Parking, Fast-Track or VIP Services into one unique Customer Experience

Real-time Information

Full real-time communication of all systems enables indoor navigation, personalized advertising, last-minute delivery changes and other services

Same Hour on-premise Delivery

Logistics supports fulfillment through pickup points and various delivery options within one hour on-premise


Its modern architecture and patterns enable flexible adaptation and scaling to upcoming digital challenges

Integration and Interfaces

Integration of hundreds of systems and data formats, connecting any number of existing systems & software

OM³ Suite Awards

Technology Innovator of the Year 2017 at Frontier Awards

AOE was named "Technology Innovator of the Year" at Frontier Awards at TFWA Conference 2017.

Best Omnichannel Experience Award 2016

AOE and Fraport win Award "Best Omnichannel Experience" at Imagine Commerce 2016.

Spirit of Excellence Award at Imagine Commerce 2016

AOE wins "Spirit of Excellence" Award at Imagine Commerce Conference 2016.

Kai Schmidhuber
Together with AOE we were faced with the enormous challenge of transferring our airport retail offering into the digital era. The result is a unique omnichannel solution that unites complex on- and offline services and provides the optimal travel experience for our customers, regardless of whether they want to shop, merely inform themselves or use our numerous services.
Kai Schmidhuber
Senior Vice President Multichannel, eCommerce, CRM & Strategy
Fraport AG

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