OM³ Platform: Digitalization of Airports, Airlines & Travel Retail

AOE’s award-winning Omnichannel Multi-Merchant Marketplace (OM³) is a powerful online marketplace, which venues with large numbers of customers such as airports, shopping malls or integrated resorts can use to realize their full retailing potential. With the comprehensive suite of software applications and services, customers can enjoy a seamless online and offline shopping experience.

Powerful Marketplace

Powerful and flexible E-Commerce applications with highest availability

Omnichannel E-Commerce

Seamless shopping experience across all devices, sales- and communications channels

Scalability & Connectivity

Scalable to millions of products, orders, retailers and customers independent of data format

Whitepaper "The Digital Airport Commerce Ecosystem"

The whitepaper "The Digital Airport Commerce Ecosystem" describes how stakeholders in the travel retail industry – airports, airlines, brands and duty-free operators – can benefit from digitalization. Our experts explain approaches and use cases for a successful collaborative digital business, such as a “Quaternity of Travel Retail”, which will transform current problems into future opportunities.

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OM³: Digitalization and Connection of Airport Service

OM³ helps multi-retailer venues such as airports to realize their full potential and create a short-term return on investment by fusing the offline and online experience into one comprehensive suite of software applications and services. It enables complete customer interaction across multiple touchpoints. OM³ created immediate results at Frankfurt Airport, where the platform was initially implemented. The solution helped to reverse a significant downward trend in travel retail, observed by airports across the globe. For example, cross- and upselling increased by 35 percent and basket value increased by 300 percent.

OM³ consists of a unique and modular set of pre-integrated Omnichannel functionalities, services and infrastructure. It enables customized selection of functionalities according to airport-specific business requirements. The one-of-a-kind solution offers passengers a variety of convenient options for planning their travel and during the trip itself, during online and offline shopping at the airport and for accessing airport services. Passengers can get information about products and shop in advance of their trip or during layover and waiting times. OM³ transform airports to digital airports.

The most important aspects of the OM³ platform

Omnichannel Experience: Seamless shopping for end customers across all channels and devices through networking of information, services and platforms
Management of Products and Product Ranges: Marketplace with a virtually unlimited number of products and product ranges, controlled through a PIM System
Integration of Retailers and Systems: Integration of any number of retailers as well as varied systems and software programs via an integration layer
E-Commerce Process Chain: Complete process handling from order management to payments to fulfillment
Omnichannel Fulfillment: One-hour delivery when picking up in-store or at selected pickup points, same-day home delivery