We are AOE – and we help airlines significantly enhance ancillary revenues through our subscription-based digital solutions. We enable airlines to better control their passengers’ experiences using our end-to-end, integrated platform. We empower airlines with our vendor-agnostic, modular architecture. 



For Travelers

Offering anything, anytime, anywhere: a seamless, personalized retail experience with more choices and relevance – just as we all like it.

For Airlines

Creating a powerful self-managed, supplier-independent ecosystem where customer engagement is combined with end-to-end delivery capabilities.

For Brands

Enabling opportunities to reach new audiences at relevant touchpoints, increasing awareness and driving higher conversions, based on data and insights.

The only subscription-based digital ancillary revenue solution

Pre-order. Sell onboard. Promotions. Home delivery. F&B and merchandise. Everything that you used to sell onboard, now available Omnichannel.

Replace the classic trolley model with a powerful new digitally-enabled, integrated solution. Transform shopping into a delight for your passengers with a vastly enhanced range of available brands and products. Offer multiple fulfillment options seamlessly. Our modular solution transforms ancillary retail operations for airlines while reducing food and resource wastage, thereby managing costs while promoting sustainability. Unparalleled convenience based on a simplified subscription model.

With end-to-end integration

A single, intuitive, integrated platform allowing airlines to manage their ancillary revenue operations efficiently.

Integrate disparate ancillary retail opportunities, advertising, passenger engagement, delivery options and even supply chain management into one platform for all-round convenience. Our solution creates one ecosystem, easily accessible to your passengers along all touchpoints, integrating seamlessly with PNR and loyalty data, crew on-board operations and supply-chain back-end, bringing full E-Commerce capabilities to the inflight environment. Remarkable functionality that transforms ancillary revenue potential.

On a vendor-agnostic platform

Airline ancillary offers should not be supplier-dependent; passengers deserve as many options as they would like.  

Enable a vastly superior traveller engagement and E-Commerce experience. Fully-integrated with simplified vendor management, allowing airlines to onboard as many partners as desired without constraint of geography, physical space or even last-mile delivery solutions. Our solution empowers airlines to manage the passenger experience as desired, without being constrained by solution-specific vendors and contracts over time. Sensible, scalable architecture that cedes control back to the airline. 


From inflight retailer to
E-Commerce operator

How we transformed an airline business in two years


Personalized Experience

Supply Chain

Pre-order / Pre-select

Inflight POS

Targeted campaigns

Data-driven E-Commerce

Global Fulfillment

Loyalty Earn & Burn

Enlarged Assortment

Strategies for the post-COVID-19 future of airline travel retail and F&B.

The future of ancillary revenue for airlines is Omnichannel. The traditional inflight retail model for creating ancillary revenue can neither meet the demands of today’s passengers, nor is it a suitable fit for today’s technology. This whitepaper describes how airlines can use digital opportunities to generate higher revenues with a smarter, more secure platform – even during a crisis.

Download Whitepaper

Ensuring customer success

Case Study: Singapore Airlines KrisShop

Chris Pok
The new KrisShop – with its game-changing features – has been instrumental at redefining our customers’ experience, while meeting the needs and demands of today’s sophisticated travelers.
Chris Pok

Contact our Airline Consultants

Michael Raasch Michael Raasch
Kacper Potega Kacper Potega
Johannes Moll Johannes Moll

Talk to us about your path
to ancillary growth