Many E-Commerce platforms are targeted at consumers. However, business processes and B2B E-Commerce have other requirements, which are often given little consideration. The B2X Commerce Cloud contains “the best of both worlds” and offers the possibility to address consumers, companies, partners and employees alike with a multi-merchant E-Commerce solution with different shop types.

Multi-Merchant B2X Solution

A multi-merchant solution with stores for consumers (B2C), business customers (B2B), partners (B2P) and employees (B2E) and their requirements

API-based E-Commerce

Whitelabel distribution of products and services through partner distribution channels

Multi-Split Payments

Individual orders from merchants via B2X portal, central billing and pricing via holding company

The B2X Commerce Cloud is a multi-merchant business platform with all the necessary features for efficient B2B and B2C E-Commerce. The B2X Suite is designed for multiple target groups and enables digitalized processes and E-Commerce for different customer groups on one single platform.

B2B vs B2C E-Commerce

In E-Commerce there are fundamental differences between B2B and B2C, e.g. in terms of target groups and individuals, business drivers, acting persons and customer engagement as well as distribution, pricing, purchasing decisions and -cycles. Accordingly, there are also different requirements for the E-Commerce systems used.

Many shop systems are simply not oriented toward B2B or, vice versa, not created for B2C use. Companies that have partners, other companies and end customers as their target audiences, must develop necessary functionalities with considerable effort or operate several shops. This is where the B2X Commerce Cloud comes into play.

Whitepaper: How global companies master Omnichannel E-Commerce

How digital technologies and modern platforms help global companies digitalize processes and sales, create strategic competitive advantages and enable new digital business models.

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B2X Commerce Cloud with flexible Layer Architecture

The B2X Suite is a multi-merchant business platform designed for different target groups. It can be flexibly integrated into existing software and IT systems and allows flexible extensions of microservices. The platform consists of several layers, which are adapted to the business models and entrepreneurial requirements. The B2X Commerce Cloud architecture consists of 3 layers:

  1. A front-end layer that allows an individual, extremely flexible design according to the requirements of the platform operator, so that the front-end can be designed exactly according to the customer's wishes, regardless of the device.
  2. A business service layer with an E-Commerce system in the center, which takes over the typical E-Commerce functionalities such as order management, fulfillment and payment. Additional software and microservices can be flexibly combined, enabling seamless real-time data communication.
  3. A backend and legacy system layer that is only partially compatible with modern technologies. A middleware layer and interfaces mediate between the legacy systems and the business services and thus enable the integration of modern systems into the existing IT architecture as well as real-time communication between the systems.

The B2X Commerce Cloud has several storefronts with corresponding functionalities and processes for B2C and B2B. The core is a powerful enterprise E-Commerce system that is connected to CMS, PIM and ERP systems. All components can be individually adapted thanks to the use of Open Source technologies. Highlights of the B2X Commerce Cloud:

  • E-Commerce: Powerful and flexible platform with many B2B components usch as user- and role management, complex pricing structure and payment integration
  • CMS: Editing of the entire Web content, incl. flexible rights management with one content management system
  • PIM: Simple centralized management of all product data through one product information management system
  • ERP & CRM: Integration of ERP- and CRM systems via API for seamless communications and data exchange
  • IAM & SSO: High standards of security, authentication of users through identity & access management und single sign-on
  • Hosting: Enterprise cloud hosting with auto scaling, automatic backups and secure databases

Benefits of the B2X Commerce Cloud

B2X Multi-Store

One platform for any number of shop versions, pop-up stores and storefronts as well as countries, languages and currencies

Content Management using one Instance

Control of all shop- and web content through one powerful and flexible Content Management System (CMS)

Product Data Management

Management of all product information via one central Product Information Management System (PIM), one consolidated product catalog per location

Users, Roles and Authorizations

Comprehensive user management with different roles (e.g. procurement), groups (e.g. departments) and authorizations (procurement lists, purchasing)

Complex Pricing

A powerful pricing module makes even complex differential pricing and discounting for different target groups possible

Fulfillment and Payment

Worldwide fulfillment and payment for B2B and B2C with one provider, incl. various methods of payment, fraud- and risk management

Security and Authorization

Enterprise security standards, identification and authorization of users through single sign-on (SSO)

Cloud Hosting with Auto Scaling

Secure and high-performance cloud infrastructure with auto scaling at high loads

Tailored Frontend & Design

Customized, perfectly matched UX design for all devices in a fast, high-performance frontend

Related case studies

Steven Bailey
The B2X Commerce Cloud is a one-of-a-kind solution that is adaptable to a number of different target groups. B2X offers the opportunity to interact with partners, B2B- and B2C customers with one platform.
Steven Bailey
Chief Strategy Officer

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