Many E-Commerce platforms are targeted at consumers. However, business processes and B2B E-Commerce have other requirements, which are often given little consideration. The B2X Commerce Cloud contains “the best of both worlds” and offers the possibility to address consumers, companies, partners and employees alike with a multi-merchant E-Commerce solution with different shop types.
A multi-merchant solution with stores for consumers (B2C), business customers (B2B), partners (B2P) and employees (B2E) and their requirements
Whitelabel distribution of products and services through partner distribution channels
Individual orders from merchants via B2X portal, central billing and pricing via holding company
In E-Commerce there are fundamental differences between B2B and B2C, e.g. in terms of target groups and individuals, business drivers, acting persons and customer engagement as well as distribution, pricing, purchasing decisions and -cycles. Accordingly, there are also different requirements for the E-Commerce systems used.
Many shop systems are simply not oriented toward B2B or, vice versa, not created for B2C use. Companies that have partners, other companies and end customers as their target audiences, must develop necessary functionalities with considerable effort or operate several shops. This is where the B2X Commerce Cloud comes into play.
The B2X Suite is a multi-merchant business platform designed for different target groups. It can be flexibly integrated into existing software and IT systems and allows flexible extensions of microservices. The platform consists of several layers, which are adapted to the business models and entrepreneurial requirements. The B2X Commerce Cloud architecture consists of 3 layers:
The B2X Commerce Cloud has several storefronts with corresponding functionalities and processes for B2C and B2B. The core is a powerful enterprise E-Commerce system that is connected to CMS, PIM and ERP systems. All components can be individually adapted thanks to the use of Open Source technologies. Highlights of the B2X Commerce Cloud:
One platform for any number of shop versions, pop-up stores and storefronts as well as countries, languages and currencies
Control of all shop- and web content through one powerful and flexible Content Management System (CMS)
Management of all product information via one central Product Information Management System (PIM), one consolidated product catalog per location
Comprehensive user management with different roles (e.g. procurement), groups (e.g. departments) and authorizations (procurement lists, purchasing)
A powerful pricing module makes even complex differential pricing and discounting for different target groups possible
Worldwide fulfillment and payment for B2B and B2C with one provider, incl. various methods of payment, fraud- and risk management
Enterprise security standards, identification and authorization of users through single sign-on (SSO)
Secure and high-performance cloud infrastructure with auto scaling at high loads
Customized, perfectly matched UX design for all devices in a fast, high-performance frontend