Responsive web design
Uniform display of a web portal on all end devices with responsive web design.
Whoever wants to make web content and -functionality available on mobile devices, basically has two options. Either a separate area of content is created that is adapted to the mobile user or the existing content is automatically made available for all devices. Using the first method, the so called adaptive approach, the website operator has the possibility to accurately adapt the offer to specific mobile use cases. The user thus receives the best-possible solution for his or her user experience. However, this approach has considerable disadvantages, especially for the operators of smaller websites. These are: duplicate content maintenance, expensive adaptation of mobile websites, little flexibility regarding new devices.
At this point responsive web design can offer solutions. In contrast to adaptive design, the website is implemented so that it reacts to different resolutions or simply is "responsive". This means that content display is adapted automatically to the resolution based on predefined schemata – but the content itself remains the same for all devices. This approach has a number of advantages:
- No duplicate content maintenance
- Flexibility in terms of new devices
- Only one template must be technically implemented
- Lower total costs
As a basis for software development for responsive design AOE uses, among others, the current development standards HTML5 and CSS3.