Online strategy – the decisive success factor for global businesses.

The increasing influence of the Internet in our society also poses significant challenges for companies. Analog processes and methods that have proven effective till now are no longer an option and users expect companies to provide services and information via digital channels. Business that offer their customers an extensive service portfolio to gain access to information as well as support-, communications- or ordering options – whether on- or offline – are more competitive and gain market share.

New strategies are needed to survive in this environment: AOE will help you develop these online strategies and can draw on extensive expertise gained in hundreds of projects.

For this purpose, AOE uses a multi-stage process:

Corporate Strategy

In a first step, the corporate strategy is evaluated and possible areas for the use of an online approach are identified.


Those areas that are suitable for an online approach are then analyzed in depth. Here, a number of factors are taken into account, including customers, costs, competition and employees – this helps to create a comprehensive picture of all options.


The knowledge thus gleaned is evaluated and initial solutions and requirements are derived. Concrete projects emerge during this phase.

Investment Appraisal

As other projects, online projects must also be profitable. The different projects are therefore provided with an investment appraisal. For this, AOE can draw on the experience of previous projects to better estimate expected values.

Presentation and Decision Support

The projects are documented and presented to the decision makers. AOE is available in an advisory capacity throughout the decision-making process.

You would like to discuss your online strategy with us. AOE is happy to advise you!