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Velux

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AOE implemented a comprehensive product configurator for VELUX Schweiz AG, which offers craftsmen a powerful platform that goes beyond the printed catalog. Users can quickly and easily configure windows and window combinations to meet any possible requirement of the end customer. Configurations can be issued automatically as an offer or an order.


VELUX Case Study
Size: 1021.98 KB | Date: 21.12.2016

VELUX Schweiz AG commissioned AOE with developing a B2B product configurator with E-Commerce functionality. The goal was to make the configuration of skylights and ordering product configurations directly from the system as simple as possible. The configurator now provides craftsmen with a powerful platform that goes beyond the printed catalog. Switzerland as a pilot market is intended to provide important insights into the future direction ofthe platform. In order to prepare a subsequent rollout into other markets, the solution was geared to maximum flexibility in terms of product data imports and country-specific requirements.

Challenge

One of the main challenges lay in the complex product data structure of VELUX. Therefore, a substantial part of the work was creating an import engine capable of interpreting existing product logics and executing these in the system accordingly. In this way, VELUX can provide complex product- and configuration dependencies in the online configurator with as little effort as possible. The configurator was therefore designed to allow error-free assembly of a window or a combination of several windows. In practice this is made more difficult through the high degree of complexity of interdependencies among the products – e.g., “Product A” cannot be installed together with “Product B.” Additionally, the product logic becomes increasingly complex when configuring multiple windows concurrently. Moreover, it must be possible for VELUX to define exceptions within this product logic arbitrarily.

Solution

The solution was integrated based on Magento. In addition to the actual catalog section, in which craftsmen can order individual components, the configuration of products in six easy steps was made possible. The craftsman can also create a tailor-made customer offer with own products and discounts and transmit binding orders through the system directly to VELUX or its dealers, and create offers for end customers with his own logo. All product data can be imported via the import engine into Magento. The system thus contains the entire business logic. Furthermore, the system was designed so that a connection with various ERP systems as well as an international rollout are possible. Craftsmen can access the solution through the online portal, where they can start the configuration or call up the product catalog with a simple click.

Business Benefits

  • Simple Data Maintenance: Products, incl. complex product logics as well as categories and data from dealers can be integrated into the system quickly and easily without previous technical knowledge
  • Customizable Solution: Adapting the solution to country-specific products, product options and languages is possible with relatively little effort
  • Countless Configurations: Rapid creation of single-window configurations, window combinations and additional products. Configurations can be emitted as offers or orders

Result

With the B2B configurator VELUX underscores its leading position as a supplier in the market of roof windows. For the first time craftsmen are able to price even the most complex product combinations and configure them independently of the manufacturer. The option of creating end customer offers directly from the system reduces the craftsman’s efforts in the bidding phase considerably. Thanks to the adaptation of the configurator for tablets, craftsmen can also configure products together with the customer.

All Projects

E-Commerce, Web CMS, Web Portal,
E-Commerce, Industry & Manufacturing,
October 2015
1446199415
66539458877