Magento Commerce – Open Source Shop without Compromises

Magento comprises all functions of a sophisticated E-Commerce solution. As a license-free Open Source shop system Magento Commerce Enterprise Edition has all features necessary for efficient global commerce.

General Functions

Content, Design and Usability

  • Easy navigaton of the entire shop content based on the hierarchical system configuration via layer technology
  • Flexibility in page design through the use of templates
  • Assignment of different designs for different products, product levels or categories
  • Integration of a media manager for the automatic adaptation or changing of picture size or watermarks

Site Management

  • Central administration panel, which can be used to jointly control and manage several different shops
  • Personalization of access rights according to user groups (administration- or editorial section)
  • Multilingualism and localization support
  • Content management system (CMS) for the creation of individual landing pages or purely informational pages

Shop Functions

Product- and Order Management

  • Product- and order management
  • Flexible creation and administration of properties to create different products, product groups or product bundles
  • Product overview in list- or grid display
  • Batch import and -export of the catalog
  • Batch updates of the products via the administration panel
  • Availability check of articles
  • Flexible administration of various currencies and tax rates
  • Administration of product reviews and -tags
  • Creation of product reviews out of the admin section
  • Creation of tag clouds of the most common search terms
  • Administration of oders including invoicing and printing of invoices out of the backend


  • Secure payment process through SSL support in the front- and backend 
  • Specification of different shipping addresses for individual buyers
  • „Guest Account“ with ordering option
  • Shopping carts provide additional information concerning the included taxes and estimated shipping costs 
  • Shopping cart contents can be stored based on predefined rules
  • Cross-selling on product pages
  • Management and control of different price compilations via the administrator panel, e.g. for promotions
  • Integration of different PayPal interfaces: Website Standard, Website Pro (Express and Direct), Website Pro UK (Express and Direct) and PayPal PayFlow Pro
  • Payment options: Check, bank transfer, invoice or secure offline credit card invoice

Marketing and Sales Promotion

  • Creation and distribution of customer newsletters
  • RSS-feeds to point out new products, specials or tags
  • Promotion tools and alerts for new products
  • Individual purchasing recommendations for customers
  • Carrying out surveys
  • Home page tool for marketing campaign design 
  • Display of "recently viewed" and "similar" products
  • "Send product recommendation to friends" – distribution of information via e-mail or RSS-feed

Site- and Search Engine Optimization

  • Integrated out-of-the-box
  • Automatic generation of URLs, title- and meta tags based on product data
  • Optimization of product- and content pages for search engine crawlers
  • Automatic sitemap generation
  • Creation of a special Google sitemap for transferring the page structure to Google
  • Automatic creation of a "most popular search" page

Mobile Commerce

  • Support for iPhone, iPad and Android apps
  • One administration panel for different devices
  • Seamless integration with existing product catalog, CMS and shop settings
  • Realtime updating incl. updates for promotions and merchandising

Customer Services

  • AJAX-based product search and word recognition including search for synonyms
  • Filter function, e.g., according to price, brand or color
  • Tag cloud search
  • Reading of product reviews and critiques
  • Product comparison feature
  • Creation of product registries
  • Sharing own registries via e-mail or RSS-feed
  • Creation of customer accounts with numerous service features
  • "History" of previous purchases and orders
  • Order tracking
  • Shipping status of recent orders via e-mail
  • Customer account with overview of customer information: Personal information, primary billing address, primary shipping address, orders placed, status regarding newsletter registration, shopping cart, registry, last tags and reviews


The following information can be queried via a dashboard in the administrative section:

  • All sales and total invoiced revenues
  • Most-often viewed products
  • Top-selling articles

Retrieval of the following information via RSS-feed for online retailers:

  • New orders
  • New reviews
  • New tags

In addition, Magento Commerce offers:

  • Integration of Google Analytics
  • Integration of Google Merchant Center
Do you have further questions about the functions of Magento Commerce? Contact