Global travel retail has changed, especially at airports. Passengers are more informed than ever, have more purchasing options and expect comprehensive services. They make approximately 70 percent of their buying decisions in advance; only 30 percent are impulse purchases. At the same time, the number of passengers is growing – with customer engagement and conversion taking a sharp downturn.


Changed decision-making processes require digital optimization of the entire Customer Travel Experience

 

Airports must therefore digitalize their business model, or run the risk of losing control over their retail business and competitive advantage. By creating a digital marketplace, airports can offer their customers personalized products and services, thus optimizing the customer travel experience.

Kian Gould
Online Shopping is very much about convenience. To create customer engagement, retailers need to create a compelling omnichannel customer experience that is convenient and really benefits people.
Kian Gould
Founder and CEO
AOE

Airports & Travel Retail Trends

In the video interview series about the future of airports and travel retail, Peter Mohn (CEO m1ndset) and Kian Gould (Founder and CEO of AOE) discuss how consumer behavior changes in the travel industry and how airports and the travel retail industry can benefit from digitalization.

 

See the entire video series and many other articles about the OM³ Suite in our blogpost.

OM³: The digital airport solution

OM³ is a unique, modular toolset of pre-integrated omni-channel functionalities, services and infrastructures. It enables a tailor-made selection of functionalities according to airport-specific business requirements.

 

The unique solution offers passengers a variety of convenient ways to plan their trip, use real-time travel information during their trip, to shop online and offline at the airport, and access to airport services. Passengers can check and shop for products before they travel or during stopovers and waiting times.

More about OM³ Suite

Kai Schmidhuber
Together with AOE we were faced with the enormous challenge of transferring our airport retail offering into the digital era. The result is a unique omnichannel solution that unites complex on- and offline services and provides the optimal travel experience for our customers, regardless of whether they want to shop, merely inform themselves or use our numerous services.
Kai Schmidhuber
Senior Vice President Multichannel, eCommerce, CRM & Strategy
Fraport AG

OM³ Suite Awards

Technology Innovator of the Year 2017 at Frontier Awards

AOE was named "Technology Innovator of the Year" at Frontier Awards at TFWA Conference 2017.

Best Omnichannel Experience Award 2016

AOE and Fraport win Award "Best Omnichannel Experience" at Imagine Commerce 2016.

Spirit of Excellence Award at Imagine Commerce 2016

AOE wins "Spirit of Excellence" Award at Imagine Commerce Conference 2016.

OM³ Clients

OM³ Press Articles


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