Steven Bailey

Business

After-sales & customer loyalty: This is how retailers can profit from evaluating customer data

Brands increasingly establish direkct relationships with end customers is a development that offers lots of potential for retailers. Here's how to prepare.

Business

What’s next? Tech Trends 2023+ in the Telecommunications Industry

How can a telco provider improve its resilience to future challenges? We have summarized trends that promise stability and growth even in turbulent times.

AOE press releases

Composable Enterprise: Not Just a Question of Technology for Telcos

Technical reorientation and a reset of a company’s complete mindset: What's required to succeed in transforming to a "composable enterprise"?

Business

How CSPs Can Get the Most from Their Data

Data forms the basis for better understanding customers, their behavior, and their current and future needs. Here is how Communication Service Providers (CSPs) can get the most from their data!

AOE

Digitalization for Greater Sustainability in Supply Chain Management

Digital product passport in retail: Tap in the potential for more sustainability through increased transparency about the origin & recyclability of products.

Dealing with constant change in the telco market

Providing connectivity is no longer enough: Telecommunications providers need to show the flexibility to think beyond traditional services and try out new business models. Find out how this can succeed in the article by Steven Bailey.

Business

Search & Machine Learning: More Sales for Your Online Shop

The better the search, the more satisfied the customers – and in the end, of course this affects sales. But what characterizes a good search, and what roles can AI and ML play?

Telecommunications

Innovation & security: Here’s how CSPs can successfully implement new functions despite old systems and ongoing operation

In the telco industry, initiatives often fail due to monolithic IT systems. Read here how composable business allows CSPs to quickly adapt to current market trends.

Telecommunications

Flywheel: How CSPs Can Succeed with a Holistic Digital Strategy

How can CSPs define a strategy for the digital transformation? Steven Bailey introduces the Flywheel concept and explains what potential it offers

Telecommunications

Long live the User: How CSPs Optimize their Target Group Addressing

The amendment to the TKG, for example, makes it easier to terminate contracts. We show how CSPs can still keep and retain customers.

Telecommunications

New: Our Telco Trendbook – Recommendations for the CSPs of tomorrow

Four steps to composable business: We provide CSPs with hands-on suggestions and strategies for implementing composable business.

Business

Composable Business: A holistic approach to sustainability in retailing

Composable business enables businesses to exploit digital possibilities by reacting more dynamically and efficiently – here is how retailers can benefit.

Business

Long-term success of fiber optic expansion: Envisaging the next step in agility

Fiber optic expansion continues to offer immense potential for CSPs, but implementation is often very complex. But there is an answer: agility!

Business

Digital Commerce: Cast off the either-or mentality

Retailers need to be as flexible as possible. This means moving away from "B2C or B2B" and instead leveraging the best of all worlds.

AOE press releases

Securing fiber optic expansion projects quickly thanks to a pre-marketing portal

Exploit potential now: How CSPs can quickly secure and implement fiber rollout projects with a digital pre-marketing & customer portal.

Telecommunications

Composable Commerce – Modular system for communication service provider

What is Composable Business, which advantages does it bring – and why is it important for telco CIOs in particular now?

Telecommunications

Inside Telecom: Five Recommendations for Telco Providers

Five recommendations for action for telco providers: In this article we show how although posing a challenge for the industry, COVID-19 can speed up innovations.

AOE press releases

Strategic partnership for the telecommunications industry: AOE and People at Work Systems

AOE and People at Work Systems form strategic partnership and offer new adaptive cloud framework (SaaS) in the E-commerce sector

Healthcare

How life science CIOs should approach digital business

The pressure for digitalization is increasing, even in the life science sector. This article provides CIOs from the industry with ideas and tips for approaching their digital business.

Business

Corona is not the catalyst for the transition to E-Commerce – the crisis merely intensifies the trend

The hesitant implementation of digital business models is taking its toll on companies. Corona reinforces this: E-Commerce will become even more important.

Agility & Organisation

Agility in practice

In an agile project structure, customers are part of the team. Successful projects as well as an RoI are only possible together with the customer.

Business

How to approach digital business during the Corona crisis

Approaches for digital business in times of COVID-19: How the digital transformation can succeed during the crisis.

Agility & Organisation

Agility begins at the top – and doesn't hurt at all

A company that wants to introduce agile processes and working methods must start the transformation process at the very top of the hierarchy ladder. Especially at this level, the “cultural” attitude applies: “How I think influences my attitude and I act accordingly!” This is then followed by the creation of fundamental structures before specific methods such as Scrum (a model for project- and product management, especially for software development) can be introduced. In this second post of our three-part series we will deal with the differences between agile and traditional organizations, the prerequisites necessary for agility and a model for the development of high-performance, agile teams.

Agility & Organisation

“Boosting Customer Value”: Scaling agile work processes starts with the corporate culture

The German national daily newspaper “Die Süddeutsche Zeitung” describes it as managing Post-it notes. Others think that it is sufficient to implement “Scrum” or “Design Thinking”. We are talking about agile work. But what does that mean in concrete terms? How can companies avoid getting bogged down during implementation? And what do they have to pay special attention to in economically challenging times deeply affected by the Corona crisis? New insights can help us to rethink a familiar mindset.

Business

Data-Driven-Business – 4 examples of a “reasonable product”

How to get started in Data-Driven-Business: Find here examples and approaches for data-driven commerce from different industries.

Business

Thinking outside the box – Digital business models can be adapted for any industry

Companies that only think in analog terms will not survive in the long run. The article describes how companies can digitalize their business.

Business

Think outside the box, drive farther: Auto manufacturers focus on new pay-per-use features

Why automobile manufacturers should start focusing on the development of new vehicle features as pay-per-use offerings: Learn more in our blog post.

Business

How to make your business future-proof with an Omnichannel Marketplace

AOE CSO Steven Bailey explains how companies can use omnichannel marketplaces to create new revenue streams & make their business future-proof (incl. video)

Business

The AOE B2X Commerce Cloud – more than the sum of its parts

AOE’s B2X Commerce Cloud is a powerful solution for communicating with & selling to end customers (B2C), businesses (B2B), partners (B2P) & employees (B2E).

Technology

A PIM solution manages relationships, not just product data

In the third blogpost of our ongoing series about the AOE B2X Commerce Cloud, we will take a look at the PIM solution Akeneo, the “engine that drives the legs” of the commerce solution. The first two parts of the blogpost series focus on the performance marketing solution Adobe (part 1) and the e-commerce solution Magento (part 2) as part of the AOE B2X Commerce Cloud. The clean, consistent and central management of product and customer data is a key factor for successful e-commerce platforms. Or viewed from the other side: outdated, redundant or poor quality product data are the nightmare of every e-commerce manager. Well-maintained high-quality product data is a cornerstone of a good conversion rate. We show how we use Akeneo PIM as data backbone in our marketplace solution B2X Commerce Cloud. Think your PIM solution merely organizes your product information? Think again! If we add legacy systems, distributed IT infrastructures, and numerous ERP solutions to the flood of data, data management can quickly become a nightmare. Disconnected data quickly leads to intransparency and inefficient communication. In terms of commerce, this means that product information is often found in a variety of different internal and external sources (photos on storage media, product descriptions as documents in the cloud, prices in Excel spreadsheets, additional information in printed catalogs or data sheets, etc.). Often the data is not available digitally at all. Under these conditions, no company can operate E-Commerce successfully and on a long-term basis. This problem can be solved by sophisticated product information management (PIM). A PIM solution not only manages your product data, but also serves to expand and optimize your business and customer relationships.

Business

"Legs are made for walking..." – THE Customer Experience with the B2X Commerce Cloud

The customer journey in the B2X commerce cloud: Many companies and use cases are managed in one solution, creating the best-possible user experience.

Agility & Organisation

The Key to successful E-Commerce is Trust

AOE introduces the B2X Commerce Cloud, explains the key elements of the solution, and explains why successful E-Commerce is built on trust.

Inside AOE

“The living product presentation” of the AOE B2X Commerce Cloud

The living product presentation: How our exhibition outfit with a red blazer on orange trousers represents our B2X commerce cloud in color.

Agility & Organisation

The Key to Business Agility is the right Attitude

McKinsey Senior Partner Aaron De Smet defines agility as “the ability of an organization to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent environment.” According to De Smet, agility requires two things, speed and responsiveness as well as a stable foundation. To succeed, an organization needs a stable platform and the ability to react quickly to change amidst a constantly evolving business environment.

Business

How Shopping Malls can profit from Digitalization

In the United States, many shopping malls are dying or dead. The numbers are devastating. This trend can be observed in Europe as well and the retail industry must also deal with challenges that are similar to those in the US. Then there is Amazon, the major threat to any kind of shopping mall or brick-and-mortar bookshops. And most of us are thinking: “What the . . .?” On the other hand, it is known that retailers must use social commerce techniques and -technologies for customer-facing sales initiatives. The customer journey begins with Facebook, Twitter, price-comparison websites, etc. The fact is, that a consumer has multiple digital connections with the retailer.

Airline

The digital evolution of airports, airlines and other stakeholders in the travel industry

I’ve just returned from the ACI Airport Commercial & Retail Conference & Exhibition in Helsinki, where the major topic was “Commerce and Retail”. The event featured many big players from airports, airlines and the travel business.

Agility & Organisation

E-Commerce retailers turn to DIY teams for software development

The German E-Commerce retailers are heading down a path of controlling their mission-critical online business solutions – something I was made acutely aware of again at the K5 Conference, recently held in Munich. Many companies can no longer sustain success solely with pure E-Commerce solutions, having industry standard products in place. Businesses are becoming more “cross-over”: as elsewhere in our lives, all things are mingling, and many of these disrupt – starting as a little seed in the crowd. The German E-Commerce retailers also need to broaden their knowledge base in order to thrive. Probably the best-known example of this trend is Amazon. However, there is more to it than simply adding new product lines to the portfolio or expanding into web services along the lines of Amazon Web Services. Following a different strategy, German online retailers such as Zalando or Mister Spex have begun building their own development teams. And this trend is not restricted to E-Commerce companies alone. Supermarket chains Rewe and Tengelmann have picked this up, too, by building online sites and increasing technical know-how.