3Sixty and Avianca Holdings (AH) have signed an agreement to convert the current inflight concessions with AH’s controlled airlines into a Joint Business Agreement (JBA) under which the parties will develop an innovative Online Market Platform that will allow passengers to pre-order duty-free and duty-paid goods and services with on-board and ground-based deliveries. The JBA will start with Avianca (Colombia) and other airlines in the region, with the intention to expand it to further AH’s partner airlines in the America Region. Through this network, the JBA will service up to 6,000 weekly flights serving more than 100 destinations in 28 countries.
The technological platform will be developed in conjunction with 3Sixty strategic partner, AOE, the world’s leading non-aviation digitalization company. The platform will showcase 3Sixty’s industry-leading luxury brand portfolio, and provide passengers with an unparalleled range of shopping and delivery options.
“Consistent with our vision, we are continuing to innovate the Travel Retail Industry and to put consumer experience at the heart of our strategy”, said 3Sixty Executive Vice Chairman Roberto Graziani, who added, “We are very excited to develop this initiative with the Avianca Group in the Americas and to offer more than 30 million passengers on the Continent a state-of-the-art technology and the convenience of having our duty-free and duty-paid goods delivered at home or on board of our airline partners.”
“Avianca Group strongly believes in the digital development of our duty-free, duty-paid business and we are extremely excited to enter into this new partnership with the ability to leverage our extensive customer base and 3Sixty retail expertise to deliver to our customers a tailored and innovative offer of goods and services”, said Gerardo Grajales, Executive Vice President of Strategic Business Units for Avianca Holdings.
AOE’s award-winning Omnichannel Multi Merchant Marketplace (OM³) helps multi-retailer venues such as airports, shopping malls or integrated resorts to seamlessly fuse offline and online experience into one full-featured suite of software applications and services. OM³ provides a unique platform for omnichannel retailing and offers customers numerous useful online and offline shopping-, service- and real-time information options.