The automotive industry is in a state of upheaval, new ideas and concepts are emerging – if you stand still you lose! Companies increasingly need digital competencies to translate business processes into functioning technical solutions. Digital technologies offer an infinite number of possibilities that simultaneously represent both risk and opportunity. But how? How do companies develop profitable digital products? How can new sales models and thus additional revenues be generated? And what are the prerequisites for this? In this webinar, presented jointly with Akeneo, AOE Chief Strategy Officer (CSO) Steven Bailey presents three digital business cases that create customer value and new revenue opportunities. During the course of the webinar, he will explain how the automotive industry can meet today's industry challenges. Join us on Wednesday, September 25 from 11:00 a.m. to 12:00 p.m. The webinar will be held in German.