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Parallels: CMS with search- and marketing functions

About the Case Study

Parallels is a global leader in virtualization and automation solutions. With a comprehensive software offering, it helps consumers and businesses take advantage of virtual computing environments across platforms.  The company was looking for a Content Management System (CMS) that could be seamlessly integrated into the existing system environment and contracted AOE to implement the new solution.

Business Benefits

  • Future-proof solution
  • Easy administration
  • Focus on content
  • Flexibility and scalability
  • Sophisticated search function

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Content Management

Reduced effort through flexible handling and integration of search and marketing functions.


Future-proof through market-leading and adaptable Open Source solution.

Short Time-to-Market

Focus on marketing, campaigns and time-to-market through simplified administration.

Management Summary:
Problem-free data migration, integration of existing modules, reliable communication

After a thorough analysis, AOE developed a concept for the migration of the extensive database. In addition to the website, the AOE search solution Searchperience – with a volume of well over 250,000 documents – had to be integrated and migrated. Beyond this, the new development also focused on the marketing functions. The new solution was implemented within just four months. Thanks to the flexibility of the Open Source CMS, AOE was also able to integrate the existing modules such as “Search” easily into the new environment. The system also ensures future security and the simple administration gives the marketing team the freedom to concentrate more on the content.

Lisa Henderson

Vice President Marketing / Parallels
AOE has many years of experience as a specialist provider of Open Source Enterprise web solutions and was the only company with a clear concept of how to make a clean transition to the new CMS while ensuring communication between the technology team in Moscow and the management team in Seattle."

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