Velux: Complex B2B Product Configurator

About the Case Study

VELUX Schweiz AG tasked AOE with developing a B2B product configurator with E-Commerce functionality. The aim was to make it as simple as possible for artisans to configure skylights and order product configurations directly from the system. The configurator now provides artisans with a powerful platform that goes beyond the printed catalog.

Business Benefits

  • Automated product configurations directly in the system
  • Artisans can price product combination themselves for the first time
  • The solution enables easy creation of orders from quotations

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Simple Data Maintenance

Products, incl. product logic as well as categories and dealership data, can be integrated into the system quickly and easily without previous technical knowledge.

Customizable Solution

Adapting the solution to country-specific products, product options and languages is possible with relatively little effort.

Countless Configurations

Rapid creation of single-window configurations, window combinations and additional products. Configurations can be issued as offers or orders.


Management Summary: Independence for artisans – convenience for customers

With the B2B configurator, VELUX highlights its leading position as a supplier in the market of roof windows. For the first time, artisans are able to price even the most complex product combinations and configure them independently of the manufacturer. The option of creating end customer offers directly from the system reduces the artisan’s efforts in the tender phase considerably. Thanks to the adaptation of the configurator for tablets, artisans can also configure products together with the customer.

Felix Egger
Together with AOE, we were faced with the major undertaking of developing a complex, powerful and easy-to-use online platform for configuring products to facilitate the daily work especially for our artisans. The requirements for the solution were very demanding. AOE managed to implement these requirements perfectly – to the benefit of everyone involved: VELUX, our artisans and our end customers.
Felix Egger
Managing Director
VELUX Schweiz AG

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