Val Morgan: Movie Marketing Portal

Promotions

A Highlight of this portal is the Block-buster Promotion Box on the homepage. Here, current films are displayed as animated “teasers”.

Film Database

The database is the heart of the portal. It contains all films that have already been shown or will be available for future programming.

Dedicated Film Search

Media buyers and movie ad clients can quickly and easily find information about a film and its advertising environment to improve targeting.

Val Morgan has been the leading provider of cinema advertising in Australia and New Zealand for over a century. In recent years Val Morgan has extended its business reach into the United Arab Emirates (UAE), where it already has achieved a significant market share. Within the context of a complete redesign of the frontend and migration to TYPO3, Val Morgan tasked AOE with the technical implementation. Three different national portals are now unified under a central roof. The solution offers a wealth of useful features, including a film database, a film planner as well as a film calendar to support the work of media purchasers and other potential clients. AOE developed eight new modules especially for the Val Morgan platform. The project was implemented in cooperation with MassMedia Studios, Sydney.

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Challenge

For the antipodean market leader in cinema advertising, a concept was developed to meet all of the client’s business requirements: The new Val Morgan portal is the central information and advertising platform for cinema advertising "Down Under".

AOE implemented the solution based on TYPO3. During implementation of MassMedia Studios' layout as well as the newly developed templates, the new TYPO3 templating engine TemplaVoilà was extensively used.

Elmar Platzer
This TYPO3 solution, a dual development from AOE and MassMedia, is far more than just a classic web platform: it is a highly useful online business application for media planners. Our client Val Morgan is extremely happy with their new site.
Elmar Platzer
Chief Operating Officer
MassMedia Studios Pty Ltd.

Solution

Heart of the portal, and central feature, is the film database. Based on material from Val Morgan, a database was implemented and stocked with every film that has either already been shown, is currently in circulation or will be available for future programming in Australia and New Zealand. Based on this, two specially implemented modules comprise the so-called "film planner", whereby all available films can be quickly and easily found and viewed, either with a brief plot summary, or a detailed overview of all relevant information on the film and its projected target audience.

The film planner is available in two versions: The basic version enables a frontend search and display of films by keyword or launch month. The extended version, the "Advanced Movie Planner", permits a more specific choice according to target audience, certification, opening and closing month or genre. In addition, the films found can be further sorted according to user criteria and the final choice presented as a list. This makes the film planner a particularly useful tool for product advertisers, who can access the information they need to improve targeting.

A further highlight of the site is the Blockbuster Promotion Box on the Val Morgan homepage. Here you will find current films directly loaded as Flash-driven content into a "teaser" animation. Not only is this feature influenced by the user's search engine choices, it also directly renders film content, in real-time, from the database into the animation.

Other useful tools are the film calendar which, with a single click, gives a current overview of all new films for the next twelve months as a dynamically generated PDF. In addition, news, market survey and quiz modules were integrated into each national portal.

Result

A concept was implemented for the antipodean market leader in cinema advertising, which not only met all requirements, but also established the new Val Morgan portal as the central information and advertising platform for media buyers and movie ad clients in “Down Under”.

About Val Morgan

Australian in origin, Val Morgan was founded over a century ago and has been active in the film advertising field ever since. 2,500 cinemas worldwide source their advertising from Val Morgan.

Address

Head Office
New South Wales
Level 5
187 Thomas St
Haymarket NSW 2000
PO Box 20038 World Square
NSW 2002


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